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Southwest Airlines Partners With PeoplePC(TM) Online to Give Customers Another Reason to 'Get Clicking'

Posted on: Thursday, 1 September 2005, 12:00 CDT

DALLAS, Sept. 1 /PRNewswire-FirstCall/ -- Southwest Airlines is offering Customers another reason to "get clicking," and then "get going," with the addition of a new Rapid Rewards frequent flyer program partner to help Customers get to Southwest's spectacular low fares and free flights even faster.

Southwest Airlines today added PeoplePC(TM) Online, a leading provider of high-quality, value-priced Internet services, to its network of frequent flyer program partners. Southwest Airlines Rapid Rewards Members will now receive four Rapid Rewards credits when they choose PeoplePC Online as their Internet service provider for a low $10.95 monthly connection fee. To take advantage of this offer and for more information, visit http://www.peoplepc.com/go/flyswa1 for details.

"Southwest Airlines is fortunate to partner with wonderful companies like PeoplePC Online to offer our Customers quick ways to earn awards on Southwest," said Debra Benton, Southwest's director of loyalty marketing. "It's the perfect equation to getting where you want to go -- whether in cyberspace or to one of Southwest's 60 destinations nationwide."

"When it comes to Internet service, PeoplePC is committed to providing its members with the best value for their hard-earned dollars. Southwest does the same for air travelers and members of its rewards program," said Janet West, vice president of channel sales at PeoplePC. "Working together, we are now helping consumers enjoy a high-quality, value-priced Internet experience that enables them to quickly earn credits toward their next airline ticket."

With Rapid Rewards Members leading the way, Customers have arrived at southwest.com in droves to use the airline's fast and easy web site. Southwest has more than four million subscribers to its weekly Click n' Save email fare specials and its latest innovative tool, DING! has been catching on with Customers looking for tremendous last-minute deals and even lower fares. The web site is so popular with Southwest travelers that more than half of the airline's annual revenues are derived from bookings at southwest.com .

In 2005, Southwest Airlines was honored with three first-place awards at InsideFlyer magazine's 17th annual Freddie Awards for Best Customer Service, Best Award Redemption, and Best Bonus Promotion. In the Rapid Rewards program, Members who fly eight roundtrips or earn 16 credits in a 24-month period receive a free roundtrip Award. As soon as a flyer receives the required 16 credits, the fully transferable roundtrip Award will automatically appear in the Member's account.

In addition, Rapid Rewards Members who fly 50 roundtrips (or earn 100 credits) within 12 consecutive months earn a Companion Pass, which allows a member to designate a traveler to fly with him/her free of charge for the next 12 months.

About Southwest Airlines:

Southwest Airlines is the nation's largest domestic carrier in terms of scheduled domestic departures. The airline currently serves 60 destinations in 31 states (Southwest's 61st city, Ft. Myers, FL, will begin service October 2, 2005). Based in Dallas, Southwest currently operates more than 3,000 flights a day and has 31,000 Employees systemwide.

http://www.southwest.com/

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20040715/DATH028-ahttp://www.newscom.com/cgi-bin/prnh/20010718/SWNULOOKhttp://www.newscom.com/cgi-bin/prnh/20010724/SWALOGOPRN Photo Desk, photodesk@prnewswire.com

Southwest Airlines

CONTACT: media, Public Relations, +1-214-792-4847, or Customers,+1-800-I-FLY-SWA, or +1-800-435-9792, or en espanol, +1-800-VAMONOS, or+1-800-826-6667, all of Southwest Airlines

Web site: http://www.southwest.com/http://www.peoplepc.com/go/flyswa1

Source: PRNewswire-FirstCall

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