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CinemaNow Taps Customer Satisfaction Management Services From ForeSee Results to Boost Conversion

Posted on: Tuesday, 6 September 2005, 09:00 CDT

ForeSee Results has been engaged by CinemaNow, the global leader in broadband video-on-demand, to measure and manage online customer satisfaction. CinemaNow offers more than 4,000 movies, concerts, television shows and other downloadable content to members via its website: www.cinemanow.com.

Using the proven, scientific methodology of the University of Michigan's American Customer Satisfaction Index (ACSI) will help CinemaNow better understand who is coming to the site and what is driving satisfaction with their online experience. CinemaNow will also gain valuable insight into how current satisfaction ties to desired future behaviors, such as the likelihood of visitors to return to the site and recommend it to others.

"Our ultimate goal is to convert the casual website visitor into a repeat CinemaNow customer. We're counting on ForeSee Results to help us pinpoint who's coming to the site, what drove them to visit, what they expect from the online experience and what will have the greatest impact on conversion and retention," said Robert Talbot, CinemaNow's Vice President of Sales & Marketing.

"CinemaNow is a pioneer in the evolving field of downloadable content on demand. This innovative company should be commended for using the voice of customer input as guidance into its ongoing strategy," said Larry Freed, President & CEO of ForeSee Results.

About ForeSee Results

ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits or referrals. Clients include Ask Jeeves, CBS Sportsline and Forbes.com, among many others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.

About CinemaNow

CinemaNow, Inc. (www.cinemanow.com) is the global leader in broadband video-on-demand. CinemaNow legally offers content from a library of more than 7,500 new and classic movies, television programs, music concerts and music videos from 20th Century Fox, ABC News, Disney, HDNet, Lions Gate, MGM, Miramax, NBC Universal, Sony, Sundance Channel, Warner Bros. and more than 250 other licensors via downloading or streaming. Founded in 1999, CinemaNow continues to be an innovator in the video-on-demand industry with the introduction of high-definition content and support for portable media devices. CinemaNow counts Menlo Ventures, Lions Gate Entertainment, Microsoft, Cisco Systems and Blockbuster as investors.

Source: Business Wire

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