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Harte-Hanks Trillium Software(TM) Announces Delivery Point Validation

Posted on: Tuesday, 16 December 2003, 06:00 CST

BILLERICA, Mass., Dec. 16 /PRNewswire-FirstCall/ -- Trillium Software(TM), a division of Harte-Hanks, Inc. and the market leader in global data quality solutions, announced today that the Trillium Software System(R) has received Delivery Point Validation from the United States Postal Service (USPS). Delivery Point Validation (DPV), which authenticates the accuracy of mailings, is now available as part of the Trillium Software System.

By implementing DPV technology with the Trillium Software System, customers can verify quickly and easily that a given U.S. street address actually exists, down to the street, apartment or suite number, and nine-digit ZIP Code. The DPV data set, which consists of the nearly 150 million addresses to which the USPS delivers daily, is updated monthly. The new technology significantly reduces undeliverable-as-addressed mail resulting from inaccurate addresses, offering marketers and mailers considerable savings in production, postage and labor costs.

"Harte-Hanks has an extraordinary amount of postal experience built over decades working alongside the Postal Service, and providing mail management expertise to hundreds of clients," said Gary Skidmore, corporate officer and senior vice president, Harte-Hanks. Skidmore noted that DPV is built into the most advanced customer data management process applications of Harte-Hanks.

"Building DPV technology into our software provides added benefit to organizations looking to truly understand the existence of, and exact location of physical addresses," said Len Dubois, vice president of marketing for Trillium Software. "By identifying the precise location of a prospect or customer, organizations can reduce costs through more efficient routing of package delivery, decrease the liability associated with mail fraud and increase customer service and satisfaction."

The Trillium Software System is a suite of data quality software solutions that allow customers to transform and cleanse data from disparate sources rapidly and cost-effectively to ensure the success of their enterprise business applications in today's demanding real-time environments. The latest release of the Trillium Software System, Version 7, provides organizations with an easy-to-use software solution that identifies, quantifies and corrects data problems that jeopardize such critical business processes as customer relationship management (CRM), enterprise resource planning (ERP), supply chain management (SCM) and business intelligence (BI) systems.

About Trillium Software(TM) and Harte-Hanks

With more than 1,000 implementations worldwide, Trillium Software(TM) from Harte-Hanks provides businesses with a software solution that identifies, standardizes, enhances and links global data in e-business, CRM, and Internet applications. Recent sales of the Trillium Software System(R) to a number of the world's largest and most technologically advanced companies have positioned Trillium Software at the top of the data quality marketplace. The Trillium Software System is deployed globally in hundreds of mission-critical applications in which Trillium Software technology enables global organizations to gain a unified view of customers, distributors and partners through real-time connectivity with their e-commerce pipelines. For more information about the Trillium Software System, call (978) 436-8900, or visit Trillium Software online at http://www.trilliumsoftware.com/.

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database - Access the data - Analyze the data - Apply the knowledge - Execute the programs. Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 800 separate editions reaching more than 10 million households in California and Florida each week. Visit the Harte-Hanks Web site at http://www.harte-hanks.com/ or, in the United States, call (800) 456-9748.

All other product and service names mentioned are the trademarks of their respective companies.

Media Contacts:

Paul LaBelle, Trillium Software

(978) 439-3928

paul_labelle@trilliumsoftware.com

Samantha Smith, Horn Group, Inc.

(781) 356-7139

ssmith@horngroup.com

Trillium Software(TM)

CONTACT: Media, Paul LaBelle of Trillium Software, +1-978-439-3928,paul_labelle@trilliumsoftware.com; or Samantha Smith of Horn Group, Inc., +1-781-356-7139, ssmith@horngroup.com

Web site: http://www.trilliumsoftware.com/http://www.harte-hanks.com/

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