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Travidia Launches Media Mall Network E-Commerce Platform for the Press of Atlantic City

Posted on: Thursday, 8 September 2005, 12:00 CDT

Travidia Inc., the market leader in Internet marketing services for newspapers and retailers throughout North America and Europe, today announced the launch of the Media Mall Network for the Press of Atlantic City.

"We are excited to be the first newspaper web site to utilize Travidia's Media Mall platform," said Stan Gauss, General Manager for the Press of Atlantic City. "This provides our online readers with a great tool to visit retailers in a simple, one-stop format and reinforces the Press of Atlantic City's key spot in commerce."

Media Mall is a white-label ecommerce platform that allows newspapers to seamlessly participate in the ecommerce market and create a new source of revenue. This single cart, multi-merchant platform allows newspapers to become a part of the ever-growing ecommerce market.

"Newspapers traditionally have played a leading role in promoting retailers and products," said John Strisower, founder and CEO of Travidia. "With this step forward, newspapers enhance their online offerings to traditional advertisers and open up a whole new source of revenue through a broad e-commerce channel."

Media Mall comes with more than one million of the most popular brand name products from the most requested online categories such as books, music, videos, toys and consumer electronics. Products come from Travidia's relationships with merchandise supplier network partners whose items are competitively priced with other online sources. Media Mall allows the newspaper the opportunity to ecommerce-enable local advertisers as well by integrating local products online as part of the complete online shopping system.

According to the Newspaper Association of America, newspaper web sites accounted for more than $1.5 billion of the $3.3 billion in non-search based online advertising, excluding online classifieds.

"These online offerings give newspapers a way to leverage the strength of their brands with the technology to capture e-commerce revenue for their advertisers," Mr. Strisower said.

Travidia has been a leader in innovation in the online marketing arena, now serving more than 100 major newspapers with its services, which include transforming print ads into online ads in searchable databases.

Mr. Strisower said that while much attention is focused on other online advertising mechanisms, newspapers have made excellent progress in providing advertisers with online opportunities. The result: a surge in online advertising revenue for newspapers at a time when print revenue has not advanced.

"Newspapers are successfully competing online," he said. "Our Media Mall is intended to improve newspapers' presence online and give newspapers an entry into online retail revenue, projected to reach more than $130 billion in 2006."

For more information please visit www.mediamallnetwork.com.

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: Lowe's Home Improvement, Petco, OSH, Red Lobster, The San Francisco Chronicle, The Orange County Register, St. Louis Post-Dispatch, The Dallas Morning News and all 32 Knight Ridder newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Chicago, Dallas, Washington, D.C., New York, Colorado, Georgia and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.

Source: Business Wire

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