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Greenfield Online Launches U.S. Teen Survey Capability

Posted on: Thursday, 8 September 2005, 12:00 CDT

WILTON, Conn., Sept. 8 /PRNewswire-FirstCall/ -- Greenfield Online, Inc. , a leading provider of Internet survey solutions to marketing research and consulting companies, today reported the launch of its new Teen panel and premium Teen sample service. The Company has built a dedicated Teen panel and project delivery team and is actively recruiting teen respondents between the ages of 13 and 17 through multiple affiliates such as teen portals, in-person events, schools and communities and viral marketing. Today, the Greenfield Online Teen panel has broad geographical reach within the U.S., with profile data including almost 200 variables per panelist.

"With an estimated primary purchasing power and influence of approximately $190 billion in 2005, teens represent a compelling target to marketers," stated Chett Rubenstein, Vice President, Product Development. "We see demand for teen sample increasing and have built a dedicated team whose sole purpose has been to understand this segment, source new members for our Teen panel and find out how to best communicate with this group to deliver maximum response rates and superior panel and client satisfaction."

The members of the Greenfield Online dedicated Teen project delivery team have communicated directly with teen respondents to learn what they want out of participating in a market research panel, including the length of surveys they are willing to take, how often they wish to be contacted and what motivates them to take surveys. With an emphasis on quality and leveraging the experience gained through their direct communications efforts, the Greenfield Online Teen team is working closely with clients on each project to ensure maximum success while protecting the panelist experience.

"We surveyed our Teen panel to find out what was most important to them. At least half of the respondents said the most important reason for joining the panel was that they simply want to be heard," continued Rubenstein. "It's not just about incentives. They want marketers to know their opinions, but they want to be communicated with according to their own preferences."

Greenfield Online also surveyed a total of 792 of its teen panelists about their thoughts on going back to school.

* What is the most important thing teens plan when thinking about going back to school? 54% of males and 44% of females indicated that the number one thing they plan is their classes. * What is the second most important thing teens plan when thinking about back to school? The second most important thing planned by 37% of female respondents is their first day of school outfit. For 28% of males it was after school activities. * What was the highlight of the summer? Male and female students alike (21% and 27%, respectively) confirmed that the highlight of their summer was hanging out with their friends, followed by vacationing with their family. * What do teens look forward to most when thinking about going back to school? Male and female students alike (50% and 48%, respectively) also confirmed that they were most looking forward to seeing their friends when they went back to school. * Believe it or not, teens like hanging out at home! Male and female students alike (33% and 25%, respectively) stated that when hanging out with their friends, their favorite place to do so was at home. * Grades are a priority! In terms of what worried them most about going back to school, it was getting good grades with 52% of males and 61% of females responding accordingly. * Who takes the bus? Finally, out of the total respondents, 33% of male students and 40% of female students surveyed will take the bus to school. About Greenfield Online

Greenfield Online, headquartered in Wilton, CT, is a leading independent provider of Internet survey solutions to the global marketing research industry. The company operates in Europe through its Ciao subsidiary. The company has built and actively manages one of the world's largest communities of online panels, communities and affiliates. This global community allows Greenfield Online to supply its clients with diverse, demographically representative survey research data. For more information visit http://www.greenfield.com/ or http://www.ciao.com/.

Company Contact: Cynthia Brockhoff Vice President - Investor Relations Greenfield Online Ph: (203)-846-5772 Cbrockhoff@Greenfield.com PR Agency Contact: Martha Griffin Austin Lawrence Group Ph: (203)-391-3025 mg@austinlawrence.com Cautionary Note Regarding Forward-Looking Statements

Certain statements contained in this press release constitute forward-looking statements for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. These statements include, without limitation, statements concerning our ability to understand the Teen segment, source new members for our Teen panel and find out how to best communicate with this group to deliver maximum response rates and superior panel and client satisfaction, and our ability to ensure maximum success while protecting the panelist experience as well as predictions and guidance relating to our future operations, services and products. In some cases, you can identify forward-looking statements by terminology such as, "may,""should,""expects,""plans,""anticipates,""believes,""estimates,""predicts,""potential,""continue," or the negative of these terms or other comparable terminology. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs but they involve a number of risks and uncertainties that could cause actual results to differ materially from those in the forward looking statements. Such risks and uncertainties include, without limitation, risks related to our ability to effectively implement and manage our new Teen panel service and our ability to maintain the size and demographic composition and responsiveness of our Teen panel, as well as other important factors detailed in the "Risk Factors" section of Greenfield Online's Annual Reports on Form 10-K and each subsequent Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission and which are available at http://www.sec.gov/ and under the Investor Relations section of our corporate website at http://www.greenfield.com/. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Greenfield Online, Inc.

CONTACT: Company - Cynthia Brockhoff, Vice President - InvestorRelations, Greenfield Online, +1-203-846-5772, Cbrockhoff@Greenfield.com; orPR Agency - Martha Griffin, Austin Lawrence Group, +1-203-391-3025,mg@austinlawrence.com

Web site: http://www.greenfield.com/

Source: PRNewswire-FirstCall

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