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Largest Green Business Directory in Northern California Online Friday: Highlights Players in Massive Regional Economic Growth

Posted on: Thursday, 8 September 2005, 18:00 CDT

SAN FRANCISCO, Sept. 8 /PRNewswire/ -- SustainLane (http://www.sustainlane.com/) announced today it is pulling out The SLED (SustainLane E-Directory) Friday, the largest online directory of Northern Californian businesses catering to the rapidly growing multi-billion dollar regional marketplace for healthy and sustainable products and services. SustainLane is the first internet media site for identifying, educating and enabling the broad marketplace for healthy and sustainable living.

"Sustainability is important not only for protecting citizens' health and ensuring a great quality of life here in San Francisco, but also for boosting the local economy with jobs and services in everything from clean technologies to fresh food and green building products produced in California," said San Francisco Mayor Gavin Newsom (first place sustainable city recipient in SustainLane's 2005 US City Awards presented at the UN World Environment Day in June).

"The Northern California SLED grew out of our own interest in locating local businesses that offer healthy alternatives such as non-toxic dry cleaning, restaurants that serve organic whole foods, merchants who provide cleaner choices for our clothing and home furnishings, and all businesses that support our efforts to live better now," said James Elsen, CEO of SustainLane. "The national trends clearly support an exponential growth in these more intelligent establishments that have their eye on the future in terms of energy use, toxin avoidance, and better health and well-being for all. At SustainLane we are very encouraged by the sheer number of recent entries into this marketplace, and want to enable the Northern Californian resident to easily locate their local vendor of choice. These businesses will surely be key drivers of vibrant regional economies around our nation in the coming decade and beyond."

Introducing the Northern California SLED (SustainLane E-Directory)

SustainLane, the first Internet media site ( http://www.sustainlane.com/ ) for educating, inspiring and enabling healthy sustainable living across all consumer categories, is serving the Northern Californian market with this valuable resource for green living. The SLED is the first regional directory to offer expert editorial guidance alongside a comprehensive business listing of nearly 1,000 local establishments that cater to those seeking healthy alternatives aimed at living better now. The SLED's categories include Home (green building, home office, energy, cleaning, furniture, lawn and garden); Family (baby, kids, clothing, travel); Food and Beverages (restaurants, markets, products, wineries); Money (working, investing, donating, real estate); Getting Around (commuting, hybrids, biodiesel, fuel efficient vehicles, bicycles); and Well Being (personal care, healthcare, fitness, spirit and self). SustainLane.com plans to roll out future SLEDs for other leading U.S. regions throughout 2006.

About SustainLane

SustainLane is a privately funded, non-partisan San Francisco based start-up. Launched in June of this year, SustainLane ( http://www.sustainlane.com/ ) is fast becoming the trusted single-point Internet media destination for education, resources, and community members interested in living a healthier and more sustainable life. The user community is turning to SustainLane to cut through the overwhelming, non-categorized data available through generic search engines like Google. SustainLane target users are the influential LOHAS audience (Lifestyles of Health and Sustainability: a $238+ billion market annually) who desire a focused horizontal search and affiliation community based on their precise psychographics, versus generic horizontal search and/or broad online communities such as Yahoo. SustainLane.com is meeting the challenging demands of the LOHAS market sector by providing people with easily accessible knowledge that is categorized as it relates to their lives. SustainLane's goal: to inspire and enable people to live better now.

Leaders in Sustainability Speak Out for SustainLane.com

"We know how to solve the problems facing humanity, yet we seem to prefer to remain confronted by insurmountable opportunities. Part of the challenge is that there is a lack of the cross-sector and interdisciplinary exchange necessary to solve complex system problems. SustainLane.com's approach of creating just this type of sharing mechanism as part of its vibrant online community has important implications for helping the sustainability movement to scale up quickly," said Hunter Lovins, President of Natural Capitalism, Inc. and Co-author of best-selling Natural Capitalism (with Paul Hawken and Amory Lovins).

According to author Ray Anderson, Founder and Chairman of Interface Corporation, "There is a well-known adage, that for a network to work, it first must 'net.' SustainLane is a monumental effort to launch such an online 'netting' for the entire sustainability community. Well done, SustainLane!" Anderson was former Co-Chairman of the President's Council on Sustainable Development and is an icon in the green business revolution, dropping hundreds of millions of dollars from Interface's operational expenses while shifting to cleaner methods of manufacturing and developing healthier products for its growing customer base.

SustainLane.com will be at Booth #335 at the San Francisco Sierra Summit (Moscone Center), Friday, September 10 and Saturday, September 11.

NOTE: SustainLane is a registered trademark of SustainableCircles Corp. All other names are trademarks and/or registered trademarks of their respective owners.

Media Contact: Warren Karlenzig, Chief Strategy Officer, SustainLane warren@sustainlane.com, 415-518-7575

SustainLane

CONTACT: Warren Karlenzig, Chief Strategy Officer, SustainLane,+1-415-518-7575, or warren@sustainlane.com

Web site: http://www.sustainlane.com/

Source: PRNewswire

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