• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Laptop Design USA Is Launched to Commercially Brand Laptop Computers; Company Creates a New Marketing Tool and Anti-Theft Deterrent

Posted on: Monday, 12 September 2005, 09:00 CDT

If you've never thought of your laptop computer as a way to distinguish yourself, your company or organization from another, you soon will. Laptop Design USA has been launched to commercially brand laptops with companies and organizations' colors, logos and trademarks.

"The first reaction we receive is 'why hasn't someone thought of this before?'," said Peder Blohm, the company's founder and a veteran marketer and international branding specialist.

It is estimated that more than 15 million laptops were sold in the U.S. in 2004, and sales are projected to steadily increase over the next few years. At the same time, laptop theft also increased to nearly half a million units.

"The interest in branding laptops depends on who we talk to within each organization," said Blohm. "Marketing people understand the value of branding, while accountants and administrators see its value in reducing loss and theft."

The average replacement cost of a laptop computer is estimated to be $5,000 which includes hardware, software, and peripherals plus the cost of time for the laptop owner while the computer is being replaced. An even greater cost is the potential exposure and liability that results from lost confidential information.

Laptop Design has developed a high quality process to apply a durable, automotive-quality finish to the exterior top surface, without touching the computer's internal parts or affecting the manufacturer's warranty . The company's paint specialists can match virtually any color to produce matte, high gloss and metallic finishes. Using a customer's proprietary colors, logos and trademarks, Laptop Design provides custom designed layouts for the greatest visual appeal.

"If you're working in the field or making a sales presentation, a branded laptop is just going to reinforce your company's identity," added Blohm. "And, you won't be carrying a mouse-gray laptop that can be easily stolen and resold for cash."

About Laptop Design USA, LLC

Laptop Design USA, LLC is the first company in the United States to provide branding of laptop computers as a marketing tool to build name recognition and for anti-theft protection. Laptop Design works in partnership with computer manufacturers, major integrators and distributors to brand laptops and notebooks for their customers. The company also directly services a variety of companies, universities, government agencies and others that want increased visibility and security. For more information, visit www.laptopdesignusa.com.

Source: Business Wire

More News in this Category