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Federal Hill Communications and CinemaNow Bring WWE's Extreme Sports Clips to the PC and Mobile Devices

Posted on: Wednesday, 14 September 2005, 09:00 CDT

Federal Hill Communications, a leading content solutions provider for digital entertainment platforms worldwide, today announced an agreement with CinemaNow, Inc., to distribute World Wide Entertainment's extreme sports clips on a non-exclusive basis via the CinemaNow Web site (www.cinemanow.com).

CinemaNow users will be able to access World Wide Entertainment's action-packed programming on a rental, subscription or download-to-own basis. As part of the agreement all videos are available in multiple formats that can be played back on traditional PCs and laptops as well as Microsoft's Windows Mobile-based devices including the Portable Media Centers and select Smartphones.

Programming clips available to CinemaNow under this deal include mind-blowing snowboard aerials and ski stunts, wild ocean windsurfing, motorbike madness, skateboarding radical ramps, skydive acrobatics, jet-ski surfing, BMX stunts, spectacular base-jumping, extreme kayaking, chopper bungy, heli-board riding, fire stunt skiing, and much more.

"As CinemaNow continues to expand its leadership role in offering mobile video-on-demand, we are always looking for compelling content that extend beyond the PC and on to the TV or portable devices," said Eric Stein, director of acquisitions for CinemaNow. "We believe that these extreme sports clips from Federal Hill and Worldwide Entertainment are the perfect fit for our website and portable media offerings and demonstrate the value of niche content."

"Mobile entertainment and video-on-demand (VOD) are opening new avenues in which to reach consumers with compelling content. As consumers demand more personalized mobile and VOD content selections, the importance of establishing a robust offering is imperative to differentiating one mobile service or VOD provider from another. Our expertise is content and we offer mobile and VOD clients the added benefits of having a content partner in place who is attuned with market trends, has direct relationships with the premier content suppliers worldwide, and can assist them in enriching their content offerings with exclusive niche programming genres well-suited for mobile or VOD platforms whether branded or not," said, Bethany Gorfine, President and CEO of Federal Hill Communications.

"Through this exciting partnership, fans of the extreme sports will be able to access this edgy content virtually anytime, anywhere," said Lucas Bertrand, Director, MoMedia International - World Wide Entertainment's mobile arm. "This is the tip of the iceberg considering World Wide Entertainment's vast content library, most of which is available for mobile."

About CinemaNow

CinemaNow, Inc. (www.cinemanow.com) is the global leader in broadband video-on-demand. CinemaNow legally offers content from a library of more than 7,500 new and classic movies, television programs, music concerts and music videos from 20th Century Fox, ABC News, Disney, HDNet, Lions Gate, MGM, Miramax, NBC Universal, Sony, Sundance Channel, Warner Bros. and more than 250 other licensors via downloading or streaming. Founded in 1999, CinemaNow continues to be an innovator in the video-on-demand industry with the introduction of high-definition content and support for portable media devices. CinemaNow counts Menlo Ventures, Lions Gate Entertainment, Microsoft, Cisco Systems and Blockbuster as investors.

About Worldwide Entertainment & MoMedia International

Founded in 1997 World Wide Entertainment (WWE) is one of Australia's largest producers, adding over 500 hours of new content each year to its portfolio. WWE produces its own television programming and markets this programming to a global audience in over 150 countries. MoMedia International is the mobile arm of WWE. It mobilizes all of WWE's catalogue as well as licensing and mobilizing content for other major brand owners. The company also produces "made for mobile" content that focuses on the unique needs of mobile consumers. With a distribution network covering over 100+ operators as well as B2C services and affiliate partners, MoMedia is a market leader in mobile video. An overview of World Wide Entertainment's products and catalogue can be found at www.wwent.net

About Federal Hill Communications

Federal Hill Communications is the foremost digital content negotiator and programming distributor for emerging platforms worldwide. Federal Hill provides expertise in the negotiation, licensing, selection and delivery of premium Hollywood movie content and TV series from the major studios and general entertainment from independent producers. Federal Hill's programming specialists provide guidance to clients throughout the content procurement process in addition to offering its own library of exclusive programming. Offering full-service customizable content solutions for on demand platforms, Federal Hill remains committed to meeting the content needs of diverse clientele worldwide. For more information about Federal Hill Communications, please visit www.federalhill.tv.

Source: Business Wire

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