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TV Guide Celebrates the 57th Annual Emmys With Cross-Platform Content

Posted on: Thursday, 15 September 2005, 12:00 CDT

Gemstar-TV Guide (Nasdaq: GMST) announced today that its various divisions will team up to celebrate the 57th Annual Primetime Emmys with integrated cross-platform content. TV Guide magazine, Inside TV magazine, TV Guide Channel, and TVGuide.com will each pay homage to the big night with unique coverage that further positions Gemstar-TV Guide as the leader in television information and guidance for consumers.

"TV Guide is thrilled to support the Television Academy in celebrating television's biggest night," said Rich Battista, CEO of Gemstar-TV Guide. "With our 2005 Emmy coverage, TV Guide has created the most extensive cross-platform programming and marketing initiative ever at the company. As the definitive consumer brand for everything about television, TV Guide is engaging all of our businesses to create a powerful experience for television viewers."

TV Guide Channel will feature comprehensive 2005 Emmy coverage hosted by Joan Rivers and Melissa Rivers, with the Queens of the Red Carpet celebrating the Emmy Awards in three original red carpet-themed specials:

-- Guide to the Emmy Awards (premieres Sunday, September 11, 8-9 PM (ET/PT));

-- Joan and Melissa LIVE at the Emmy Awards (premieres Sunday, September 18, 6-8 PM (ET); delayed PT);

-- Emmy Awards Fashion Wrap (premieres Monday, September 19, 8-9 PM (ET/PT))

TV Guide magazine and Inside TV magazine are also teaming up to host the third-annual Emmy after party, celebrating television's biggest night of the year. Taking place at historic tinsel-town hotspot, The Hollywood Roosevelt Hotel, the evening will be reminiscent of yesteryear, with the hotel transformed into a Copacabana-style setting, where the hippest in Hollywood will converge to toast 2005's Emmy nominees and award winners in lush style.

In the September 18 issue (on newsstands September 15), TV Guide magazine will devote four pages to the biggest night in television in the front-of-book news section. Three of the pages will feature TV Guide critic Matt Roush's picks for who should win and who will win on the big night. TV Guide magazine's Emmy package will also consist of a one-page interview with this year's Emmy host, Ellen DeGeneres.

Sister publication, Inside TV's Emmy Preview issue (on newsstands September 15), will also feature an interview with Ms. DeGeneres, in addition to an analysis of who is nominated and why, behind the scenes coverage from last year's show, and a red carpet fashion preview from TV Guide Channel hosts Joan and Melissa Rivers. Inside TV magazine joined forces with Entertainment Tonight to create an Emmy Fashion Hall of Fame, which will run both in the magazine and on the Emmy broadcast of ET. In its post-Emmy issue (on newsstands September 22), Inside TV magazine will dish on all the gossip from the TV Guide and Inside TV Emmy party and will present a review of all the red carpet fashion dos and don'ts.

For further in-depth coverage of this year's Emmys, TV fans can log on to TVGuide.com, where they will find a list of all the nominees, predictions from television authority Matt Roush and Inside TV magazine executive editor, Debra Birnbaum, a poll asking readers to weigh in on who should win, and Joan and Melissa's fashion gallery of dos and don'ts. The site will also feature an exclusive video featuring Joan and Melissa with the quintessential fashion preview.

On Emmy night, TVGuide.com will keep readers up to date with a live Web cast and extensive real-time coverage of the pre-show, the awards show and the wrap-up. The coverage includes:

LIVE NOW

-- Exclusive video about the major nominees from the TV Guide Channel

-- List of nominees in all of the major categories - insightful critique of the Emmy nominations, by Matt Roush

-- Hilarious photo gallery featuring the best and worst dressed TV stars from recent years, along with TV Guide Channel hosts Joan and Melissa Rivers' commentary.

-- Predictions of who will win, and commentary on who should win, by TV Guide magazine's Matt Roush and Inside TV magazine's Debra Birnbaum

-- Polls asking online readers to vote on who will win, who should win and who was snubbed by Emmy.

EMMY NIGHT - PRE/DURING SHOW (Sunday, 9/18)

-- Beginning at 6pm ET, the TVGuide.com homepage will feature a live Watercooler blog with minute-by-minute commentary about the red-carpet arrivals

-- Just after 8pm ET, the TVGuide.com homepage and tvguide.com/emmys will feature minute-by-minute updates about the winners and commentary about every aspect of the Emmy telecast

EMMY NIGHT - POST-SHOW (Sunday, 9/18)

-- TVGuide.com will feature a complete wrap-up of the big night, with a final winners' list, red-carpet photos, watercooler commentary and a behind-the-scenes report

-- Beginning at 9pm PT (midnight ET), TVGuide.com will feature - for the first-time ever - an unprecedented live Webcast from the TV Guide/Inside TV Emmys Party in Hollywood, CA. The Webcast will feature TVGuide.com editors Michael Ausiello and Daniel Manu interviewing celebrities at the party as well as discussion about the Emmys, the new fall TV season and much more

About Gemstar-TV Guide

Gemstar-TV Guide International, Inc. is a leading media and technology company that develops, licenses, markets and distributes technologies, products and services targeted at the television guidance and home entertainment needs of consumers worldwide. The Company's businesses include: television media and publishing properties; interactive program guide services and products; and technology and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.

This news release contains forward-looking statements that involve risks and uncertainties, including risks and uncertainties related to declines in our magazine publishing business; timely availability and market acceptance of products and services incorporating the Company's technologies and content; our investment in new and existing businesses, including TV Guide magazine, Inside TV, and TV Guide Spot; limitations on our ability to control certain joint venture or partnership businesses; the impact of competitive products and pricing; ongoing and potential future litigation; and the other risks detailed from time to time in the Company's SEC reports, including the most recent reports on Forms 10-K, 10-Q and 8-K, each as it may be amended from time to time. The Company assumes no obligation to update these forward-looking statements.

Note to Editors: Gemstar, TV Guide, TV Guide Channel, i-Guide and TVG Network are trademarks of Gemstar-TV Guide International, Inc. and/or its subsidiaries. The names of other companies and products used herein are for identification purposes only and may be trademarks of their respective owners.

Source: Business Wire

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