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UK's PC Software Market Continues to Benefit From the Growth in the Penetration of PCs and the Broadening of the User Base

Posted on: Friday, 16 September 2005, 06:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c24336) has announced the addition of PC Software - UK to their offering

The PC software market has seen relatively strong growth in recent years although there is growing evidence that the most important segment of the market, games, is coming under ever-increasing competition from the video console market. Pressure on prices is a major issue within the software market with new methods of distribution widening this problem.

The market continues to benefit from the growth in the penetration of PCs and the broadening of the user base. Growth in the use of the Internet, and associated broadband connectivity, is benefiting the application market in particular where anti-virus/firewall software is in high demand. Elsewhere the changes in the way the PC is being used in the home as a multi-media tool is also offering opportunities although the issue of bundled software does present some challenges. As for piracy, a major global concern for the software industry, latest industry comment suggests that the problem may have peaked in the UK, although losses remain considerable.

Countries covered: United Kingdom

This report will allow you to:

- Identify the common trends in purchasing software

- Discover what consumers consider to be the most important factors in choosing software, enabling you to tailor your business accordingly

- Pin point market potential before your competitors

- Find out how to best reach key audiences with the most effective marketing communications

- Measure market forecasts and build realistic business models

- Gain insight into future trends

- Gather in-depth information about consumer target groups, including key demographics and media targeting information

For more information visit http://www.researchandmarkets.com/reports/c24336

Source: Business Wire

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