• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

CallWave Launches First Rewards Program for Prepaid Cell Phone Customers

Posted on: Monday, 19 September 2005, 09:00 CDT

CallWave, Inc. (NASDAQ: CALL), a leading provider of VoIP enhanced services, today unveiled CallWave Mobile Rewards, the first pay-as-you-go cell phone program where subscribers can earn bonus minutes for receiving calls and referring friends. The Mobile Rewards phone also includes CallWave's exclusive, VoIP-enhanced mobile calling features and innovative PC desktop software.

How the Rewards Program Works

When someone dials a CallWave customer's Mobile Rewards phone for the first time, the CallWave customer "earns" five free bonus minutes. If a CallWave customer gets a friend or family member to sign up for CallWave Mobile Rewards, that customer earns 60 free bonus minutes, and their friend is rewarded with 30 extra minutes of airtime as a special welcome to CallWave Mobile Rewards.

Customers can automatically redeem up to 60 earned bonus minutes monthly, which are added to the phone on the next billing date.

CallWave makes it easy to sign up. Consumers can go to www.callwavemobile.com or just call a current CallWave Mobile subscriber and press "0" - CallWave's customer care center will take the order by phone.

Exclusive Mobile Features

In addition to free in-network nationwide long distance and no long term contracts,

CallWave uses its proprietary VoIP technology to offer prepaid phone users valuable "minute stretcher" features, including Call Preview SM, Call Transfer SM, and Follow Me Home SM, as well as free PC voicemail software. Other features include email and SMS notification of missed calls and voice messages, plus a choice of four ringback tones.

CallWave Mobile Rewards phone includes the following key features:

-- Call Preview, which allows users to listen to voice messages in real time and, if they choose, interrupt the message to take the call.

-- Call Transfer, which lets users instantly transfer a live cell phone call to a home or office phone.

-- Follow Me Home, which allows customers to automatically receive calls destined for their mobile phone on a designated landline when their mobile phone is either turned off or out of the coverage area.

-- PC voicemail software, which lets users preview incoming cell phone calls and move those calls to the prepaid phone, or a more convenient home or office phone. In addition, the desktop software stores and plays back cell phone voicemail messages.

"The CallWave Mobile Rewards phone provides valuable features at an affordable price, and now introduces a rewards program, designed to help our customers' stretch their available airtime even further," said Adrian Van Haaften, CallWave's chief marketing officer. "We see our prepaid Rewards phone as a great way for cost-conscious consumers to control their cell phone expenses, while it provides high-volume cell users with a true alternative to contract phone services by offering innovative, useful features like Call Preview and our desktop call management software."

PC Desktop Software Makes It Easy to Manage Calls and Minutes

CallWave Mobile Rewards also includes CallWave's handy desktop software. The easy-to-use software enables customers to preview calls by hearing messages in real time, and easily redirect calls made to their cell phone to another convenient device, such as their home phone. It also serves as a flexible desktop tool, offering playback, storage and email of voice messages. Customers can also check their voicemail messages without incurring any airtime charges.

"CallWave provides consumers with value and features unprecedented in the wireless industry," said David Hofstatter, president and CEO of CallWave. "From our direct relationship with the end user, and our experience developing innovative VoIP-based services, CallWave knows consumers want more from wireless and VoIP than cheap long distance calls. The real power of VoIP is in value-added services like seeing all your cellular calls and voice messages on your desktop PC. VoIP also enables new handset features like pressing '1' to pick up a previewed call, or '2' to move that call to your landline, which directly address consumer demand for privacy, cost control and improved call quality."

Pricing and Where to Buy

CallWave Mobile Rewards makes it easy and affordable to enjoy a great, prepaid cellular phone.

As an introductory offer, customers get the CallWave Mobile Rewards phone free, with a one-time shipping and handling fee of $9.95. The no-contract phone also comes with an initial 60 minutes of airtime.

CallWave Mobile customers get free enrollment in the Rewards Program, and the complete set of calling features is only 27 cents a day, billed monthly. Refill minutes are available for as low as 15 cents per minute. Customers can also use the Automatic Minute Refill option when they purchase, to automatically add minutes each month or can choose to just pay as they go.

For more information or to purchase the CallWave Mobile Rewards phone, please visit www.callwavemobile.com.

About CallWave

CallWave (NASDAQ: CALL) is a leader in VoIP enhanced services for the consumer and business markets. The company provides VoIP application services on a subscription basis that add features and functionality to both the landline and wireless telecommunications services used by mainstream consumers and businesses. CallWave's proprietary VoIP software allows subscribers to get more out of their existing personal communications networks -- landline, mobile, and IP -- by adding desktop call management software and VoIP-based call-handling features, and by bridging all three networks to help subscribers get their important calls. Founded in 1998, CallWave is headquartered in Santa Barbara, Calif. For further information, please visit www.callwavemobile.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995:

Statements in this press release regarding CallWave Inc.'s business, which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report on Form 10-K for the most recently ended fiscal year.

Source: Business Wire

More News in this Category