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KAON Interactive Launches the KAON Advisor to Boost Product Sales Productivity; Industry's First Interactive 3D Sales Platform

Posted on: Monday, 19 September 2005, 12:00 CDT

Kaon Interactive Inc., the leader in interactive web-enabled applications to improve marketing and sales effectiveness, today announced the immediate availability of Kaon Advisor(TM). This new software product is the industry's only platform that combines textual content with 3D visualization, animation and interactivity to create dynamic, content-rich and engaging online sales, marketing and training experiences.

Sun Microsystems, Inc. selected the Kaon Advisor as an integral communications tool for its September 12, 2005 launch featuring industry-standard, Sun Fire(TM) X4100 and Sun Fire X4200 servers. The Kaon Advisor platform became the primary tool to communicate key features and educate Sun Microsystems customers, prospects, sales, and service teams about Sun's new line of Sun Fire servers (see http://www.sun.com/nc/05q3/products/x4100.jsp and launch the 3D tool). "With over 230 sales and service offices around the world, as well as customers in 100 countries, it is critical that we deliver a consistent message to a wide variety of audiences. We wanted the ability to do this quickly and easily and in an engaging and compelling way," said Ingrid Van Den Hoogen, Vice President of Brand, Global Comms and Integrated Marketing at Sun Microsystems. "The Kaon Advisor allows us to do just that, leveraging our high performance Java(TM)-based technology in the best possible way to suit our audiences' needs."

Other users of the Kaon Advisor platform include Dell Inc., Cisco, Nortel, Panasonic, Ciena Corporation, Display Supply & Lighting, Adaptec, Inc., and B&B Electronics.

"With intense global competition, shorter product development cycles, and more diverse sales channels, many companies face the challenge of finding a better method to increases their sales effectiveness," said Gavin Finn, president and chief executive officer of Kaon Interactive. "Kaon Advisor solves this communication problem by conveying the key business benefits of their products to customers and sales channels in an integrated platform that engages the right audience at the right time with relevant, succinct and compelling messages, all while delivering an interactive and visually compelling user experience."

Interactive Experience

Kaon's patent-pending technology allows a user to interact with 3D product demonstrations of even the most complex products, both on the web and offline. While viewing relevant, succinct product information, users can manipulate the product to any angle, zoom in or out, move the image, open compartments, and can remove parts and components. This combination of visual and textual information is a proven learning methodology that increases retention of messages and dramatically enhances the perceived value of products.

Product information is input once and is automatically configured to be displayed to the appropriate sales, indirect channel or customer audience in a wide variety of formats and can be translated into any language. For example, the view for a sales representative may have separate sections for an elevator pitch, key features, benefits, pricing and competition, while the customer view may show the key product benefits and features, and where to buy the product. The Kaon Advisor is easy to maintain - when the content is updated, all changes are immediately and automatically propagated to all users.

Both visual and textual materials available within Kaon Advisor can be repurposed into multiple formats including interactive 3D PDFs, interactive 3D PowerPoint presentations, CDs, and movie formats. This gives customers the ability to leverage information more cost-effectively for their marketing and sales activities when compared to more traditional approaches. Kaon Advisor operates on all operating systems including Windows, Mac OS, Unix and Linux; it runs in all web browsers.

About Kaon Interactive

Kaon Interactive Inc. is the global leader in interactive web-enabled applications that improve marketing and sales effectiveness. Founded in 1996, it has provided more than 1,000 interactive applications to a wide variety of customers including Dell, Sony, Ricoh, Panasonic, Cisco Systems, Juniper Networks, Nortel Networks, Edwards Life Sciences, and many others. Kaon is a private company with corporate headquarters in Maynard, Mass. To learn more about Kaon link to www.kaon.com

Source: Business Wire

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