• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Todobebe(TM) Parenting Show Signs Multi-Year Network Deal With Telemundo; Expanded Agreement Includes Collaboration on Multimedia Initiatives Nationwide

Posted on: Wednesday, 21 September 2005, 15:00 CDT

Todobebe, the leading family brand dedicated to pregnancy and parenting, announced that their popular weekly half hour family TV show called Todobebe has been renewed by the Telemundo Network as part of a two-year network deal that incorporates 360 degree marketing initiatives around parenting and child care.

A new season of episodes begins this fall introducing Todobebe's new Los Angeles based co-host, Ninette Rios, mother of two, and former host of the popular entertainment show Buena Onda. The new season will also bring special guest co-hosts who join to share their experiences as parents, including the famous Mexican singers Carmen Jara and Rogelio Martinez, and TV personalities Vanessa Hauc, visiting from Telemundo's own "Al Rojo Vivo con Maria Celeste", and Paola Turbay, actress and former Miss Colombia.

Co-host and chief editor of Todobebe, Jeannette Kaplun will appear in special segments around the birth of her second baby, before returning full time as co-host at the end of this year.

Co-host Ninette Rios will be appearing weekly on the Los Angeles Telemundo station T52 to introduce special Todobebe news packages as part of an effort to bring more relevant content around parenting to Hispanic families.

As part of the expanded long-term agreement and 360-degree marketing platform, Todobebe and Telemundo have committed to collaborate on the following initiatives for Hispanic families expecting and raising children through 2007:

-- Telemundo and Todobebe Pregnancy and Parenting Pavilion at Telemundo-NBC Health & Fitness events in Dallas, Chicago, Los Angeles and Miami, bringing the best voices and entertainment around maternity and childcare directly to Spanish speaking communities.

-- Todobebe parenting & pregnancy vignettes and news segments provided to Network news and local affiliates

-- Development and distribution of Todobebe DVD's with Telemundo and Universal Home Entertainment

About Todobebe

Todobebe, the family brand reaching Hispanic families who are planning, expecting and raising babies, is a multimedia company that includes: Todobebe TV, the only network television show in the U.S. on child rearing, airing every week nationwide exclusively on Telemundo, the Spanish-language TV network owned by NBC-Universal. Todobebe.com, the #1 Internet destination for Spanish-speaking families expecting and raising babies since 1999. Todobebe Direct, the first bi-lingual direct mail program dedicated to parenting and pregnancy information for the U. S. Hispanic community. Todobebe Parenting Tips, the first branded Spanish-language television content distributed via the Premier Retail Network, twice per hour in over 500 Wal-Mart stores across the country. Todobebe with Rayo, an imprint of Harper Collins, will publish the first parenting guide for babies 0-12 months, targeting Hispanic families in both English and Spanish due Mother's Day 2006.

For more information about Todobebe please visit http://www.todobebe.com or write info@todobebe.com.

About Telemundo

Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 92% of U.S. Hispanic viewers in 142 markets through its 16 owned-and-operated stations, 36 broadcast affiliates and nearly 684 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world's leading media and entertainment companies.

Source: Business Wire

More News in this Category