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New Web Site Takes Italian-American Businesses Global; ItalianAmericanShowcase.Com(TM) is One-Stop Gateway to All Things Italian

Posted on: Monday, 26 September 2005, 09:00 CDT

The ItalianAmericanShowcase(TM), a leading online portal connecting Italian-American businesses and services with consumers, today announced the launch of a dramatically new and improved portal to better serve Italian-American businesses and consumers.

The enhanced Web site, www.ItalianAmericanShowcase.com, features a complete redesign that spotlights a new, well-organized and searchable business directory as well as a "shopping mall" where visitors can buy Italian goods. In addition, the attractive and functional design of the new site offers cultural information, news and event listings to further improve consumers' experience and encourage return visits. Participating businesses now have the power to reach a highly targeted global audience of consumers interested in all things Italian, from products and services to news and events.

"For Italian and Italian-American businesses, the close-knit online community visiting our site is a prime target audience to whom they can cost-effectively promote their businesses. We can help businesses capture new customers and drive traffic to their sites," said Peter Spitalieri, president, ItalianAmericanShowcase.com. "Consumers finally have one central place on the Web to find everything Italian, from news and events to Italian products and services."

The new ItalianAmericanShowcase is designed as a gateway to the Italian-American community. Visitors can search a robust directory of businesses offering a wide variety of goods and services, as well as find and submit information on local and national events and read relevant news from Italy and America. The site also includes a shopping mall, offering everything from hard-to-find products from Italy to succulent Italian delicacies.

ItalianAmericanShowcase.com offers businesses two levels of substantial listings -- Enhanced and Premium -- for a nominal fee, making this an excellent value for businesses to promote their products and services while helping to perpetuate Italian culture, heritage and traditions. Enhanced listings offer the opportunity to advertise the business' name and expanded contact information (mailing address, phone number, Web site address, e-mail address) for as little as $3.00 a month with a variety of add-ons available. The Premium listing includes the business' name and contact information, as well as a description of the business and the business' logo, beginning at $5.50 a month with additional features available. A business can try out the site with a free trial listing, which includes the business' name and postal mailing address.

With the re-launch of the site, ItalianAmericanShowcase has implemented an aggressive advertising, marketing and outreach campaign, to increase the portal's visibility in the media, search engine results and on other sites of interest. Since the beginning of this year, visits to ItalianAmericanShowcase.com have increased an impressive six-fold making the site a prime venue for businesses to reach Italian-Americans on a local or national level.

"ItalianAmericanShowcase is quickly becoming the only online destination Italian-Americans need, whether they want a local accountant; the espresso machine they saw in Italy on vacation; or the latest news from Italy," Spitalieri said.

About ItalianAmericanShowcase.com

ItalianAmericanShowcase.com serves as the online gateway to the Italian-American community. The Web site is a one-stop portal for consumers interested in Italian-American businesses, goods and services. ItalianAmericanShowcase.com positions businesses for growth by capturing a specific target market. For businesses that are not established on the Web, ItalianAmericanShowcase.com can provide Web services such as Web design and hosting. ItalianAmericanShowcase is part of PASCO. For more information about PASCO, please visit www.pasco-group.com.

Source: Business Wire

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