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WebTrends Kicks Off Sixth Year of Industry's Most Successful Marketing Optimization and Web Analytics Seminars; North American Cities and Dates Announced for the 2005 Web Analytics Success Tour

Posted on: Tuesday, 27 September 2005, 09:00 CDT

WebTrends Inc., the global web analytics leader, today announced North American cities and dates for its 2005 Web Analytics Success Tour, a series of complimentary, half-day seminars focused on optimizing marketing performance through web analytics best practices. The series, sponsored in part by Stratigent LLC, a leading web analytics consultancy and WebTrends Insight Network(TM) partner, will arm marketing executives, Internet marketers and web producers with the information they need to optimize their online marketing programs and achieve better results. Since 1999, WebTrends has educated more than 13,000 professionals worldwide in 60 cities across six continents, making the WebTrends(R) Seminar Series one of the most popular and successful educational Internet marketing seminars to-date.

Now entering its sixth year, WebTrends introduces its newest seminar series, titled "Optimizing Marketing Performance through Web Analytics Best Practices." Topics include:

-- Key trends in web marketing and where web-smart organizations are investing their dollars

-- How to bridge the marketing confidence gap by mastering the fundamentals of web analytics

-- Facts about the recent accuracy debate and how to ensure that marketing performance isn't undercounted

-- Techniques for optimizing site conversion, search marketing and customer segmentation

-- Customer success stories from different industries with varying site objectives

"As more marketers learn about the opportunity to measurably improve their business results, education and best practices adoption are foundational elements that dramatically accelerate time-to-results," said Greg Drew, CEO and president of WebTrends, Inc. "As one of our marquee educational events, the Seminar Series embodies WebTrends commitment to offer organizations unparalleled access to the information, resources and expertise they need to make smarter decisions that drive greater results."

The free, half-day seminars will be offered in 9 cities across North America:

-- St. Louis, MO - Thursday, October 13

-- Indianapolis, IN - Friday, October 14

-- Dearborn, MI - Tuesday, October 18

-- Milwaukee, WI - Wednesday, October 19

-- Miami, FL - Thursday, October 20

-- Houston, TX - Friday, October 21

-- Minneapolis, MN - Tuesday, October 25

-- Boston, MA - Thursday, October 27

-- San Francisco, CA - Tuesday, November 1

A complimentary lunch and networking session led by Stratigent called "Leveraging Scientific Testing to Improve Your ROI" will be held immediately following the seminars in St. Louis, Indianapolis, Dearborn and Milwaukee. Further details about the seminars can be found at: http://www.webtrends.com/Resources/CommunityandEvents/SeminarSeries. aspx. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About Stratigent, LLC

Stratigent provides fully customized web analytics consulting and applies information derived from multiple data sources to influence business decisions, website design and online marketing programs. Stratigent provides a wide range of consulting services including data analysis, scientific testing and optimization, and tool optimization and customization. For more information visit www.stratigent.com.

About WebTrends

Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. For more information, visit www.WebTrends.com.

WebTrends and WebTrends On Demand are trademarks or registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.

Source: Business Wire

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