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Freescale Semiconductor to Launch Global Brand Campaign

Posted on: Thursday, 29 September 2005, 09:00 CDT

Freescale Semiconductor (NYSE:FSL) (NYSE:FSL.B) will launch its first-ever global branding campaign on Oct. 3. Included in the media mix will be ads for print, outdoor and in-airport locations that will provide an estimated 400 million impressions during the year-long campaign. Targeted outlets include The Wall Street Journal, The Economist, Fortune, EE Times, EDN, Electronic Design, Financial Times and Nikkei and the online partners of those publications. Ads also will appear in and near airports.

"This worldwide campaign is all about increasing awareness of Freescale among business and technology decision-makers," said Tim Doke, vice president, corporate communications. "We want Freescale to be top-of-mind with customers, prospects, media and analysts -- and to showcase our innovation and vitality as a company. We believe this campaign will motivate and inspire our employees and help us recruit the best and the brightest talent across the globe."

The branding campaign was designed by Godfrey Q and Partners, a San Francisco-based advertising agency that specializes in the technology sector. The tone and attitude of the campaign is factual and is designed to convey information about Freescale's leadership position in the semiconductor industry.

The ads highlight the number of company-owned patent families (4,900), the company's one billion dollar annual budget for research and development and the fact that Freescale embedded processors are everywhere: in cars, computer networks, smart phones, consumer electronics, industrial machines and home appliances. It is noteworthy that 16 billion Freescale processors are currently in use around the world; roughly three processors for every person on the planet.

"The campaign is classic 'product as hero,'" said Patrick Godfrey, co-founder of Godfrey Q and Partners. "It's clean. It's simple. It's straightforward. It recognizes that the target audience is smart. And it captures a few of the many ways Freescale technologies help its customers make a smarter, more connected world."

The ads are scheduled to run in publications and in and near airports through 2006 in the Americas, Europe, India, Asia and Japan.

About Freescale Semiconductor

Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company in July 2004 after more than 50 years as part of Motorola, Inc. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500(R), is one of the world's largest semiconductor companies with 2004 sales of $5.7 billion (USD).

www.freescale.com.

Freescale(TM) and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. (C) Freescale Semiconductor, Inc. 2005.

Source: Business Wire

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