September 30, 2005

Disney to Sell ‘Mix Sticks’ Digital Music Players

LOS ANGELES (Reuters) - Walt Disney Co.. on Thursday said it would start selling $49.99 portable music MP3 players for kids, joining the digital music industry dominated by Apple Computer Inc.

Disney Mix Sticks, about the size of a pack of gum, hold about 60 songs on an internal 128 megabyte storage card and can hold additional 1-gigabyte memory cards. They also can play songs sold on small memory cards.

Apple is the biggest seller of portable digital music players but others are crowding into the market. Disney said its players, in four styles including Forever Princess and Sassy Pixie, would be available at Target, Sears, Limited Too, and at Disney's online store in mid-October.