Yummly’s on Fire – Turns Up the Heat in Recipe Search with Impressive Growth and Features

August 24, 2011

Taste-based recipe search engine reaches 2 million monthly visitors; adds spiciness

Palo Alto, CA (PRWEB) August 24, 2011

Yummly (http://www.yummly.com), the world’s only taste-based recipe search engine, spices things up today by adding “spicinessâ to the set of tastes the it analyzes. The site’s revolutionary taste-matching technology is a hit with cooks everywhere. Just last month, the site’s monthly unique visitor count reached over 2 million visitors for the first time.

“Yummlyâs mission is to make peoplesâ lives easier by helping them find the best recipes to match their tastes,” said co-founder and CEO David Feller. “We do this by understanding recipes as more than just text.”

Yummlyâs secret sauce in achieving this mission is its taste-matching technology – which is fueled by Yummlyâs ingredient database. Yummly’s technology and algorithms generate a profile of each recipe. This profile includes an analysis of the recipeâs ingredients, applicable diets and allergies, nutrition, tastes (sweet, sour, bitter, salty, savory — and now, spicy), techniques, cuisine, course, time-to-prepare, price and more. Best of all, each of these characteristics is searchable. To populate its recipe database, Yummly searches out and identifies recipes all across the web.

Today, Yummly is announcing the addition of spiciness to its ever-expanding search feature set. Yummly’s technology can now determine the relative spiciness of hundreds of thousands of recipes in its database. Whether cooks are looking for something fiery hot, a recipe with a little kick, or one that is nice and cool, Yummly can now help them find the best recipe to meet their tastes.

âœWe’ve gotten some heat for not having this feature,â said Feller. âœIt really lit a fire under us to get it done. You can now refine your recipe searches based on how spicy the recipes are. Whether you like the heat of a scotch bonnet or the mellow spice of pimento, you’ll love using the spiciness filter.â

Taste-based searching has been a hit with the cooking populace. Along with spicy search, Yummly is announcing phenomenal growth. In the year since it has launched, Yummly has grown to over 2 million monthly unique visitors, and thereâs no sign itâs slowing down.

âœYummly is quickly becoming a starting point for recipe search – itâs a testament to the product and technology weâve built. The food space is ripe for innovation, and weâre delivering what consumers have been asking for. No longer is it good enough to rely on keyword search – you need to know that â˜vegetarianâ means no meat,â said Feller.

Find out whatâs cooking at Yummly (http://www.yummly.com): visit the Yummly blog connect on Facebook, or follow on Twitter.

About Yummly

Launched in 2010 by foodies on a mission to invent a better way to find recipes, Yummly (http://www.yummly.com) is the worldâs only taste-based recipe search site. Headquartered in the heart of Silicon Valley, Yummly is backed by First Round Capital, Harrison Metal Capital, Intel Capital, and angel investors.

Yummly is a trademark of Yummly, Inc. and may be registered in some jurisdictions. All other trade names or trademarks used herein are recognized to be the property of their respective owners. All rights reserved.

# # #

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/8/prweb8738929.htm

Source: prweb

comments powered by Disqus