SpyderLynk SnapTags Help Wrigley Roll Out Mobile Interactivity Initiative with OrbitÂ® Gum Back-to-School Promotion
SnapTags will also be featured on packages of Wrigleyâ€™s Juicy Fruit® gum to excite mobile fans of its wildly popular Serenading Unicorn
(PRWEB) August 24, 2011
SpyderLynk, a leading marketing technology company and creator of the SnapTagâ„¢, a logo-centric, more accessible QR Code alternative, is helping Wrigley reward Orbit and Juicy Fruit gum consumers using this new mobile technology, which can unlock prize points and exclusive brand content.
Orbit Back-to-School campaign features SnapTags on 100 million packages of Orbit gum
During the Orbit back-to-school instant win campaign, in effect from July through October, the inside flap of gum packs will feature 1 of 30 different SnapTags. Mobile consumers snap and send a photo of the SnapTag to find out if they are a winner. Participating consumers have the opportunity to instantly win between $20 and $100 a day in Orbit Bucks. Winners receive a response text detailing the amount of Orbit Bucks they won and information about how to cash in on â€˜Back-to-Schoolâ€™ prizes ranging from sunglasses and backpacks to watches and computers. Consumers can participate daily to increase their chances of winning more Orbit Bucks â€“ and more Orbit Bucks gives the consumer access to prizes of greater value.
SnapTag on Juicy Fruit packaging reveals exclusive Juicy Fruit Serenading Unicorn video
SpyderLynk SnapTags will also be featured on packs of Juicy Fruit gum to give fans of its wildly popular online video series, the Serenading Unicorn, something to sing about.
â€œPackaging is the marketing mix tool closest to the consumer, offering marketers an amazing opportunity to influence loyalty and repeat purchase decisions. Wrigley has two innovative programs running this summer to drive purchase frequency for one brand and loyalty for the second brand. Weâ€™re elated that Wrigley chose SnapTags on packaging to engage consumers,â€ said Nicole Skogg, SpyderLynk Founder and CEO.
SpyderLynk activates branding to drive marketing results. SpyderLynk, the creator of the branded, algorithm-driven SnapTagâ„¢, enables brands such as Coke Zero, Revlon, Lâ€™Oreal, MillerCoors, Warner Brothers, Toyota, Bud Light and others to engage consumers and accelerate purchase cycles. A more sophisticated SnapTag technology turns brand logos, featured on any type of packaging, advertising, signage or screens, into interactive marketing tools. Consumers with smart or standard camera phones can activate SnapTags to instantly access offers, content, promotions, and information. Based in Denver, Colorado, SpyderLynk was founded in 2006 and can be found online at http://www.spyderlynk.com.
About The Wm. Wrigley Jr. Company
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands – Wrigley’s Spearmint, Juicy Fruit, and Altoids – have heritages stretching back more than a century. Other well-loved brands include Doublemint, Life Savers, Skittles, Big Red, Winterfresh, Extra, Starburst, Orbit, Airwaves, P.K., Cool Air and 5. Wrigley is headquartered in Chicago, IL and operates as a subsidiary of Mars, Incorporated, based in McLean, VA. Mars is a $30-billion, family-owned company that produces some of the world’s leading confectionery, food and pet-care products and has growing beverage and health and nutrition businesses.
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