Last updated on April 16, 2014 at 16:55 EDT

Propell’s ‘Instant Ecommerce’ Helps Unique New York City Public School Launch

August 25, 2011

SAN ANSELMO, Calif., Aug. 25, 2011 /PRNewswire/ — New York City’s new Collaborative Arts Middle School had a challenge this year, the school’s first — and Propell Corporation (OTC: PROP) had a unique solution. The challenge was how to create and deliver a brand new uniform to a brand new student body, without requiring cash outlay by the school, or staff time.

Enter Propell’s PropellShops® “instant ecommerce” system. As part of its partnership with eChalk, the education technology company that provides online communication and education technology for K-12 schools across the country, Propell was able to provide a turnkey ecommerce solution that is expected to provide Collaborative Arts Middle School (CAMS) students their required uniforms without any upfront investment or risk for the school.

The PropellShops proprietary ecommerce and on-demand manufacturing service is available to eChalk’s schools at no charge. With a PropellShop, any eChalk school can offer hundreds of products that are manufactured, printed and shipped only when ordered — with no minimum quantities or setup charges, and no inventory. Propell then shares revenue with the school partner. Propell also provides similar services for businesses, colleges, nonprofits and the military.

CAMS, in the Springfield Gardens section of Queens, took advantage of Propell’s newest service, the Event Savings Program (ESP), in which school partners can offer student or team uniforms at substantially reduced quantity pricing, while allowing each student or family to purchase individual items online. Schools qualify for quantity pricing simply by forecasting the minimum number they will need; no upfront payment or deposit is required so long as the minimum number is met.

Collaborative Arts Middle School (CAMS) is an innovative school where “the arts encourage and inspire our work.” Priding itself as a “school for every learner,” it begins with sixth grade “the exploratory year,” in which “students are exposed to all disciplines (vocal music, theater, dance, and visual arts). During the next two years, students concentrate on one art form, learning its technical aspects, historical background, and the unique career opportunities made available in the cultural hubs of New York City.”

“We are so grateful for the team at Propell. As a new school, we were facing many challenges, and providing uniforms was critical, but also presented expense and logistical challenges. Thanks to Propell, we are able to offer our families the convenience of at home shopping, and the school did not need to commit any financial, or personnel, resources. I’ve done this many times at other schools, and this is the best experience I’ve ever had. It’s saved us money and simplified everyone’s lives,” said T.N. Holloway, Principal of CAMS.

“We’re proud to be working with CAMS and eChalk to play a role in supporting this innovative new school find an innovative way to deliver uniforms to its students,” said Ed Bernstein, CEO of Propell. “The PropellShops program lets staff focus on other things and lets us worry about everything else.

“We believe that Propell’s on-demand service is the ideal solution for the complexity, cost and staff time in running a school uniform program,” Bernstein said. “Schools are operating with tight financial and staff resources, and our ESP program can free up those resources, while earning schools money as a fund raiser, with no risk to the school. There’s no upfront cost and no inventory to manage. Propell does everything, from running the shop, to making the items, shipping them, and providing customer service.”

There are more than 140,000 public and private K-12 schools in North America. In addition to its partnership with eChalk, Propell is a School Solutions Partner for the American Association of School Administrators (www.aasa.org), the professional organization for more than 13,000 educational leaders in the United States and throughout the world.


Propell® Corporation’s PropellShops® service is a web-based ecommerce solution that lets any organization — whether school, nonprofit, sports team or business — instantly create a web store offering customized apparel and gifts featuring their brand, logo or other artwork. Propell’s partners have complete control of their shops, including which products to sell, and what price to sell them. Propell does the rest — hosting the shop, making the products, shipping them to customers, and paying the partner a share of every sale.

In addition to providing online shops and on-demand merchandise for a variety of businesses, nonprofits and other organizations, Propell serves the U.S. Military through partnership with the Army Air Force Exchange Service at http://shop.aafes.com and http://shopmyexchange.com, as well as numerous K-12 schools and universities nationwide, including University of Rochester, Cal State and Biola University, as well as licensing relationships with the Licensing Resource Group and Affinity Marketing for additional schools, conferences, and sororities and fraternities. The company also is a partner of the Independent College Bookstore Association (www.icbainc.com), the California Association of College Stores (www.cacsonline.org), and the National Association of College Stores (www.nacs.org); and is a School Solutions Partner for the American Association of School Administrators (www.aasa.org).

For more information please visit www.propellshops.com, email info@propellshops.com, or call 415-480-6860.


This news release contains forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the words “believe,” “anticipate,” “expect,” “intend,” “estimate,” and similar expressions. All statements in this document regarding the future outlook related to Propell Corporation are forward-looking statements, including but not limited to the effect of the new uniform program on schools and the schools’ ability to save time and money. Such statements are based on the current expectations, beliefs, estimates and projections of management and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements such as the risk that our partnership with eChalk will not be profitable or that the shops we launch with and without eChalk will not generate sufficient revenue. Additional uncertainties and risks are described in our most recently filed SEC documents, such as our most recent annual report on Form 10-K. For a more detailed discussion of factors that affect Propell Corporation’s operations, please refer to the Company’s Securities and Exchange Commission filings. Copies of this filing are available through the investor section of our web site at www.propellshops.com, or the SEC website at http://www.sec.gov. All forward-looking statements are based upon information available to us on the date hereof. The Company undertakes no obligation to update this forward-looking information.

SOURCE Propell Corporation

Source: PR Newswire