August 27, 2011

65% Of Adult Internet Users On Social Networks


According to a new study by Pew Internet & American Life Project, 65 percent of adult Internet users use social networking sites.

The 50- to 64-year-old age group who uses social networking sites like Facebook on a typical day jumped from 20 to 32 percent a year ago, to 51 percent this year. 

“The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” Mary Madden, Senior Research Specialist and co-author of the report, said in a press release. “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”

The frequency of social networking site usage among Internet users under the age of 30 stayed stable at 61 percent.

Pew also asked participants how their experience on social networking has been so far and the majority of respondents said it was "good".

Most of the words were positive, while very few had responses like "mediocre" and "wasteful".

Pew said the 18- to 29-year-old age group still reigns as the most active social network users with 83 percent usage.


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