Last updated on April 21, 2014 at 8:43 EDT

Gennum Features New 3Gb/s Cable Drivers and High-Density, Long-Reach Equalizers at IBC2011

August 31, 2011

Demonstrations Highlight the Industry’s Most Comprehensive Portfolio of
Broadcast Video Solutions

BURLINGTON, ON, Aug. 31, 2011 /PRNewswire/ – Showcasing the most comprehensive,
end-to-end portfolio of SDI broadcast video solutions available from a
single source, Gennum Corporation (TSX: GND) will host a series of
video transport demonstrations in its booth (#9.A45) at the upcoming
IBC 2011 tradeshow held in Amsterdam September 9-13(th). The company’s demonstrations will feature the new GS3480 cable driver,
the GS3440 long-reach adaptive equalizer (EQ) and GS3442 high-density
equalizer, new CWDM Video Optical SFP solutions, its industry-leading
video crosspoint family and a new reference design for bi-directional
signal applications.

“As the only semiconductor provider with broadcast video at the core of
its business, Gennum has a long history of providing the most
innovative real-world solutions to the broadcast industry,” said Bharat
Tailor, Director of Video Marketing for Gennum. “We are looking forward
to showcasing the latest additions to our SDI solution portfolio–the
industry’s most comprehensive–at IBC.”

Regarded as a pioneer in video technology and a market leader in
broadcast semiconductor solutions, Gennum will be demonstrating the
GS3480, a next generation 3Gb/s cable driver with an advanced feature
set for today’s most demanding real-world applications. The GS3480 is
the industry’s only 3Gb/s cable driver featuring integrated output
pre-emphasis, which can be used to compensate for losses associated
with long cable runs common in OB-truck and large studio applications.
In addition, the GS3480 and its 4 output variant, the GS3481, feature
non inverted outputs which are ideal for polarity sensitive signal
formats such as DVB-ASI, commonly found in the broadcast environment.
With its non-inverted outputs, the GS3480 minimizes the need for
additional down stream hardware, reducing development time and hardware
costs. The GS3480 cable driver also features the industry’s largest
output swing at 2400mV. This high output swing supports larger system
architectures that require external passive muxing, external cable and
connector losses associated with patch panels, and other system
architectures that cause DC loss.

Further demonstrating the breadth of its video solutions portfolio,
Gennum will be showcasing the GS3440, a next-generation adaptive cable
EQ that provides cable reach beyond 200 meters for the most demanding
real-world applications. Leveraging Gennum’s leadership in adaptive
cable EQ technology, the new GS3440 combines long reach with
unprecedented jitter performance, helping to simplify the design and
installation of broadcast systems. In addition, as part of its
comprehensive range of adaptive cable equalizers, Gennum will
demonstrate the GS3442 3Gb/s cable equalizer, targeted for high density
PCB layouts. 

Leveraging its extensive broadcast video expertise, Gennum has developed
the industry’s first family of crosspoint switches to combine
video-specific features with unmatched signal integrity and power
management capabilities.  Developed from the ‘ground up’ for HD, 3Gb/s,
3D and Ultra HD, Gennum’s new crosspoint switches are the most
feature-rich available, in sizes from 2 x 2 up to 290 x 290.
The multi-format broadcast crosspoint family enables equipment
manufacturers and broadcasters to more effectively handle
next-generation video formats and increasing data rate requirements in
the studio.

Building on the performance, robustness and reliability of its third
generation optical modules, Gennum is pleased to offer a new family of
CWDM products. The CWDM family of products enables the transmission of
up to 18 individual signals on a single optical fiber.  All 18
wavelengths will be available from 1271nm to 1611nm, offered as dual
channel transmitters, single channel transmitters and transceivers
featuring robust error free transmission of up to 50 km in a 3Gb/s CWDM
installation.  The new CWDM family provides the performance expected
from Gennum, including support for video pathological patterns for

These demonstrations highlighting the new products will be held at
Gennum’s booth:

        --  3Gb/s Signal Distribution Solutions -The demo will showcase the
            GS3480 3Gb/s cable driver and GS3440 3Gb/s adaptive cable
            equalizer's performance and advanced feature sets in several
            real world applications including the use of long cable
            lengths, intermediate connectors, different cable and connector
            types, including the latest generation of high-density

        --  GX3290 Multi-Format Broadcast Video Crosspoint. This demo
            will display the feature set and multi-format switching ability
            of the GX3290, the industry's first 290x290 fully non-blocking
            asynchronous crosspoint switch engineered specifically
            for broadcast video applications. The demo will
            also feature the GS3442 high density adaptive cable equalizer
            optimized for use with high-density BNC connectors and include
            real-world broadcast applications such as passive splitting and
            long trace lengths highlighting the GX3290's industry-leading
            equalization and input sensitivity. The flexibility to support
            multi-format applications will be showcased by passing SD, HD
            and 3Gb/s SDI as well as HDMI signals through the switch, which
            will be used to route signals to the other demonstration

        --  CWDM Video Optical SFPs: Transport up to 18 signals on a single
            fiber. This demo will feature Gennum's new CWDM products and
            Gennum's industry leading receivers in a typical CWDM
            application. Combining multiple SDI video signals and
            transporting them error free over 40 km on a single optical
            fiber. At the end of the fiber, the signals are separated for
            display on monitors.

        --  3Gb/s High Performance Bi-directional Solutions -This demo will
            feature Gennum's GS2970A deserializer, GS2972 serializer and
            GS3440 adaptive cable equalizer in a new reference design with
            a single interface connector that can be reconfigured as either
            an output or an input. This bidirectional interface solution
            leverages the GS3440's robust performance and long cable reach
            capabilities. In addition, like all of Gennum's serializer and
            deserializer solutions, the GS2970A and GS2972 feature industry
            leading jitter performance and integrated SMPTE processing. As
            a result, Gennum's serializer and deserializer solutions offer
            superior performance with lower development risks and faster
            time to market, allowing designers to focus on product
            differentiation when compared to other serializer/deserializer
            and FPGA solutions.

About Gennum
Gennum Corporation (TSX: GND) designs innovative semiconductor solutions
and intellectual property (IP) cores to serve the rising global demand
for high-speed data transmission products in the broadcast, networking,
storage and telecommunications markets.  Gennum offers proven optical,
analog and mixed-signal solutions with uncompromising signal integrity
to support standards such as high-definition (HD) video, Fibre Channel,
InfiniBand®, Ethernet, SONET and PCI Express®.  The company is
headquartered in Burlington, Canada, and has global design, research
and development and sales offices in Canada, Mexico, Japan, Germany,
United States, Taiwan, India and the United Kingdom. www.gennum.com.

Gennum and the Gennum logo are trademarks of Gennum Corporation. All
other product or service names are the property of their respective
owners. Copyright Gennum Corporation, 2011.

SOURCE Gennum Corporation

Source: PR Newswire