September 1, 2011
Android OS Dominates Smartphone Market
A new report released by comScore, a leader in measuring the digital world, indicates the Android OS is the market leader in the smartphone market.The report indicates the top mobile phone manufacturer for US subscribers, including smartphones and non-smartphones, is Samsung with a total 25.5% market share, up 1 percent from the previous reporting period. LG and Motorola come in second and third with 20.9% and 14.1% respectively. The report indicates that LG had zero percent change from the previous reporting period and Motorola was down 1.5 percentage points. Apple came in 4th at 9.5% market share and a change of 1.2%, the largest gain in the group, and RIM rounds out the top 5 with 7.6% market share, down 0.6 points from the previous reporting period.
The report shows that Google Android dominates the smartphone market with 41.8% market share and a 5.4 point increase while Apple owns 27.0% of the market with a 1 point change. RIM comes in third with 21.7%, down 4 points. Microsoft and Symbian are reported with 5.7% and 1.9% of the market share. MSNBC notes on their Technolog website that Apple is the largest single vendor of smartphones worldwide, having shipped 20.3 million iPhones versus Samsung´s 17million units.
comScore indicates that smartphone users mainly want to send SMS text messages. 70.0% of users sent a text message while only 41.1% used their phone to browse the web. Only 40.6% of users used downloaded apps and 30.1% accessed social networking or blog sites. Not as many people use their smartphones to play games or listen to music, these activities ranked at 27.8% and 20.3% respectively.
ComScore released this data from their Mobilens service that reports key trends in the U.S. mobile phone industry during the three month average period ending July 2011. The study surveyed more than 30,000 mobile phone users.
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