tiendaelektra.com Offers more than 1,000 World Class Products Online with the Best Service Quality and Delivery Speed

MEXICO CITY, Sept. 5, 2011 /PRNewswire/ — Grupo Elektra, S.A.B. de C.V. (BMV: ELEKTRA*; Latibex: XEKT), Latin America’s leading financial services company and specialty retailer, announced today that www.tiendaelektra.com is an e-commerce webpage with growing importance among Mexican families, due to its capability to better satisfy the consumption needs of broad segments of the population.

The e-commerce site offers more than 1,000 cutting edge products, from electronics, telephony and computers, to white goods, furniture and transport equipment at the most competitive prices. The products are displayed in a clear and simple way, with detailed data of the attributes of each product to achieve an informed purchasing decision.

tiendaelektra.com has further improved its processes and has the needed infrastructure to distribute the products to the client’s address in less than 24 hours, at a predefined date and time, anywhere in the country. Alternatively, the ample distribution network of Elektra, with over 900 points of sale nationwide, gives the consumer the option to pick up the products in store.

The webpage is recognized by its product availability and optimum service, as well as by the broad distribution of Grupo Elektra and the security of its transactions. The unique attributes of tiendaelektra.com have attracted growing segments of the market, such as young adults and newlyweds.

Through unparalleled online purchasing systems, Grupo Elektra is at the forefront in costumer service, giving its clients more and better purchasing options. The company invites you to visit tiendaelektra.com, to be part of the best and most efficient purchasing experience on the Internet.

Company Profile:

Grupo Elektra (www.grupoelektra.com.mx) is Latin America’s leading financial services company focused on the mass market. The Group operates more than 2,000 points of sale in Mexico, Brazil, Guatemala, Honduras, Peru, Panama, El Salvador and Argentina. Grupo Elektra also sells and markets its consumer finance, banking and financial products and services through Banco Azteca branches located in Mexico, Brazil, Panama, Guatemala, Honduras, Peru and El Salvador.

Grupo Elektra is a Grupo Salinas company (www.gruposalinas.com), a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, contributing to build the middle class of the countries in which they operate and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies. The companies include Azteca (www.irtvazteca.com), Azteca America (www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx) and Grupo Iusacell (www.iusacell.com.mx). Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, the member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.

Except for historical information, the matters discussed in this press release are forward-looking statements and are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Other risks that may affect Grupo Elektra and its subsidiaries are identified in documents sent to securities authorities.

                              Investor Relations
                              ------------------
             Bruno Rangel                          Carlos Casillas
                                                 Grupo Elektra S.A.B.
            Grupo Salinas                               de C.V.
                                                  Tel. +52 (55) 1720
       Tel. +52 (55) 1720 9167                           0041
    jrangelk@gruposalinas.com.mx            cjcasillas@gruposalinas.com.mx

                                 Press Relations
                                 ---------------
           Tristán Canales                             Daniel Mc.Cosh
            Grupo Salinas                               Grupo Salinas
                                                        Tel. +52 (55)
       Tel. +52 (55) 1720-1441                            1720-0059
    tcanales@gruposalinas.com.mx                 dmccosh@gruposalinas.com.mx

SOURCE Grupo Elektra