National Louis University Uses First-of-its-Kind Groupon Offer to Reach Aspiring Teachers
CHICAGO, Sept. 6, 2011 /PRNewswire/ — National Louis University announces a partnership with Groupon, a first-of-its-kind deal that enables aspiring teachers to take a graduate level course in teaching, good for academic credit and sold at a 60 percent tuition discount. The university, celebrating its 125th year of offering access to education, is using the innovative technique as a way to introduce the Masters of Arts in Teaching graduate program to interested teachers. This is the first time a higher education institution like National Louis University is using the Groupon model to attract potential students for academic credit. The Groupon deal will go live at 12:01 a.m. September 6 and will be available until 11:59 p.m. September 7, or until it sells out. The feature is redeemable at National Louis’ downtown Chicago campus.
“By exploring this new media modality and partnering with Groupon, we hope to find talented teachers and expand on National Louis University’s mission of providing access to education,” said Dr. Nivine Megahed, president of National Louis University. “We realize in order to thrive in the competitive environment of higher education, we need to be where our students are, speak to them in a way they are used to speaking, and many of our potential students receive daily emails from Groupon.”
As part of the Groupon offer, potential students can take advantage of a discounted rate on the Introduction to Teaching course, taught by graduate professors from National Louis University. The graduate level course runs for 10 weeks and is held Mondays from 6 – 9 p.m. beginning Sept. 26.
“This is the type of experience you could only find on Groupon,” said Julie Mossler, Director of Communications, Groupon. “We’re constantly looking for innovative organizations like National Louis University to help subscribers discover new passions and pursue their interests. This is a great way to explore a career in teaching and determine if it’s something you’d like to pursue.”
The introductory class, which is open to students with an undergraduate degree, is designed to provide students an idea of what to expect in the entire Master’s curriculum, which is a two-year graduate level program. Students will learn trends and debates in the teaching profession; social, cultural political and economic forces in American education; how the K-12 sectors works (regulation, certification, policy); developing a personal philosophy/approach to teaching and be required to fulfill 15 hours of service learning field experience in an actual classroom
“Part of National Louis University’s mission is to make education accessible to everyone, and it is equally important for our students to understand the commitment they are making when they are accepted to our Masters of Arts in Teaching program,” said Dr. Megahed. “Because it is both a time and financial commitment, the Groupon offer lets them try a course and receive academic credit, if he or she determines they want to pursue a graduate degree in teaching with National Louis University.”
About National Louis University
National Louis University began as a teacher of teachers; teaching remains not just the university’s strength, but its calling. In 1886, founder Elizabeth Harrison took the idea of early childhood education and built around it one of the first four-year colleges for teachers. Today, in the process of educating students, faculty in the National College of Education, College of Arts and Sciences and College of Management and Business continue to act on some of the most urgent problems of our time and our society. They are innovators, animated by an intense dedication to their students and a commitment to building more effective and more caring schools, communities and societies. For more information, visit www.nl.edu or www.nl.edu/125.
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 250 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering nearly 200 deals daily throughout the United States and Canada. For more information, visit http://www.groupon.com.
Groupon targets subscribers based on a variety of factors, including geography and personal preferences. Groupon currently has 2.1 million subscribers and averages approximately 10 deals each day. Based on average reach, most deals will reach approximately 200k- 500k subscribers.
SOURCE National Louis University