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Registration Underway For .xxx Domain

September 8, 2011

 

Pornography dealers began registering .xxx web domains beginning Wednesday, said the Florida-based ICM Registry, which provides the management and supporting infrastructure for the domain name.

The move follows approval earlier this year by an international regulatory body allowing the porn industry its own exclusive domain name.

Celebrities and other entities looking to avoid having their trademark names show up on the adult-centric network can also register to block the use of their names on the .xxx domain.

“.xxx registrations begin with a 50 day Sunrise period that gives businesses both inside and outside of the adult industry an exclusive timeframe to register or exempt themselves,” the organization said.

The ICM has long touted the benefits of having an exclusive .xxx domain for the adult entertainment industry and its customers.  Additionally, having pornography sites concentrated in one place will allow people to more easily decide whether to visit such sites, the organization said.

The registration is open until October 28, and will run on two tracks — Sunrise A for those in the adult entertainment industry, and Sunrise B for those outside the industry who wish to have their businesses blocked from association with a porn-focused domain.

“Running concurrently, Sunrise A registers interest from the sponsored adult community, while Sunrise B has been specifically designed for companies outside the adult industry” to protect their intellectual property, the ICM said.

However, protecting these trademarks will cost several hundred dollars per application, depending upon the company with which one is registered. For instance, Go Daddy, is charging a one-time, non-refundable fee of $209.99.

The benefit of registering now is the assurance that someone else won´t use your Web address at a later date, the ICM said.

“Protecting your trademark after the general launch could prove more difficult, expensive, and time-consuming,” the organization said.

“We believe it’s better to be pro-active when it comes to avoiding grand conflicts, so now is the time to wake up to sunrise.”

The .xxx domain was approved earlier this year by the California-based Internet Corporation for Assigned Names and Numbers (ICANN), and will take its place alongside the better-known .com, .gov, .edu and .net domains.

ICM said that network security firm McAfee would scan the domain for malware on a daily basis, making the Web sites safer for users.

A list of ICANN-accredited registrars is available on icmregistry.com.


Source: RedOrbit Staff & Wire Reports



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