Next-generation Daily Deal Site Launches in Bakersfield, Offers TV Ad Placements to Select Merchants
SAN DIEGO, Sept. 8, 2011 /PRNewswire/ — Spotted Fox, a next-generation daily deal site, announced its official launch into Bakersfield, Calif. today after a round of previous city launches to include Palm Springs, and Eastern Washington’s Tri-Cities and Yakima in July this year.
“We’re looking forward to being in Bakersfield, and have already planned for some outstanding offers exclusive to residents in the area,” said Jeff Haux, CEO and co-founder of Spotted Fox. “Bakersfield is the next ideal city because of its great economic mix and smart consumer base.”
Spotted Fox celebrated its inaugural launch in July, and has creatively carved out its niche since. Known for its customized and deeply discounted offers, the brand is also a crowd favorite with merchants, since deals are crafted with their bottom line in mind. But unlike other daily deal sites, Spotted Fox offers a unique television advertising component — in addition to traditional email notifications — which together bolster each daily deal considerably, with more localized impressions than any other daily deal site can offer.
While not every merchant is guaranteed an ad placement on Spotted Fox’s TV commercials, the use of traditional media like television offers unprecedented local exposure for both the local merchant and the Spotted Fox brand, making their daily deals instantly recognizable and highly sought after.
“Merchants have identified a need to gain more local exposure,” explains Ken Mahar, president and co-founder. “By adding a unique component of television advertising to our marketing mix, we’ve raised the bar for daily deals by marrying broadcast to digital media. Businesses have raved over the response.”
Later this month, Spotted Fox will expand into its native San Diego, Calif., Wednesday September 14.
About Spotted Fox
Spotted Fox is a San Diego-based next-generation daily deal site that provides a fully customized user experience and a unique business consulting model for its merchants, ensuring deals are deeply discounted while tending to the merchant’s bottom line.
Ruth Fine, Director of Public Relations
Tel: (858) 805-1993
SOURCE Spotted Fox