Movilway Arrives in Guatemala to Compete in Mobile Recharge Market
GUATEMALA CITY, Sept. 9, 2011 /PRNewswire/ — Movilway, one of the leading platforms of prepaid mobile top-up in Latin America, announces its presence in Guatemala to provide their electronic recharge services.
Movilway’s cutting-edge technology gives customers the freedom to safely and conveniently buy credits on their mobile phones or those of others, regardless of their distance or location. As one of its main novelties, prepaid top-up will be available through any of the 96 bank branches of Banco Reformador, distributed throughout the country and soon expects to achieve 2,500 outlets in Guatemala as well as offer their services through the commercial Guatemalan network of Collins establishments.
With a population of 13.8 million people, Guatemala is not only the most populated country in Central America, but also has a very high growth potential as the level of mobile access exceeds 90 percent out of which more than 80 percent use prepaid services. In addition to benefit from this growth forecast, Movilway expects to take advantage of the promising development opportunities of the E-wallet, by providing services like money transfers to third parties, credit prepaid accounts, pay utility bills, etc.
Jesus Sardinero, Movilway CEO for the Central America region, declared: “We are extremely pleased with the market entry of mobile recharge in Guatemala as it will strengthen our position in the region and particularly in Central America. To do this, we will seize the demonstrated potential of the company and its extensive knowledge as Movilway already counts with operations in Argentina, Colombia, Peru, Panama, Ecuador and Mexico. The company predicts the creation of 70 additional new jobs in the region.” On financial services via mobile, Sardinero added: “The Movilway electronic wallet is a secure system that will bring great benefits to the client. First, it will simplify all transactions for the user, and second, will increase the banking of the country as it will allow for the entry of more people into the Guatemalan financial system.”
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