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Last updated on April 23, 2014 at 1:22 EDT

Hillary Tenzing Edition: Video Message With New Name to Avoid Rolex Confusion

September 12, 2011

MAASTRICHT, The Netherlands, September 12, 2011 /PRNewswire/ –

With the Hillary Tenzing Explorer project well on its way, there is
confusion in the international watch community whether it is a Rolex project
or not. It is not. To make an end to all speculation, the HTE Team decided
to change the name to Hillary Tenzing Edition.

Peter Hillary and Jamling Tenzing Norgay made a video statement from
their homes in New Zealand and India on why we felt it was important to
change the name to Hillary Tenzing Edition. Have a look on

http://www.hillarytenzingedition.com.

This change emphasizes what HTE is all about: a special limited edition
honouring Hillary and Tenzing, two of the greatest mountaineering families
of all times.

Legendary families

Hillary Tenzing Edition is primarily a tribute to Sir Edmund Hillary and
Tenzing Norgay and their ground breaking achievement as the first humans on
the summit of Mount Everest in 1953. Many years later their sons, Peter
Hillary and Jamling Tenzing Norgay followed their fathers’ footsteps to the
world’s highest mountain.

Role of Rolex

Hillary Tenzing Edition also acknowledges Rolex as prime brand at the
forefront of exploration. Rolex watches have been the timepiece-of-choice on
Everest since the 1950s thus creating an impressive heritage as the ultimate
sports watch.

HTE contents

The Hillary Tenzing Edition series is limited to 88 packages. Each
package comes with various custom-made items commemorating the 1953 Everest
expedition, such as a unique silver mountaineering pin, a limited HTE
edition of the book Everest by the late George Band and a leather bound map
of the original 1953 expedition route to Everest, to name a few highlights.
Buyers of a HTE package get an once-in-a-lifetime opportunity to join Peter
Hillary and Jamling Tenzing Norgay on a private trek to Everest Basecamp in
May 2012.

Centrepiece of each package is a set of 3 Rolex Explorer models with the
personalized vintage HTE look-and-feel to represent the unrivalled history
of Rolex in exploring the world’s final frontiers.

High demand

In May 2011, HTE number 88/88 was sold for $104,568 at Christie’s in
Geneva. The revenues of the auction went entirely to the Hillary and Tenzing
family foundations.

We continue working on the other HTE packages for which we have already
received many pre-orders from major Rolex dealers and collectors.

        Hillary Tenzing Edition Team

        Get your press kit at:

http://www.hillarytenzingedition.com

SOURCE Hillary Tenzing Edition


Source: PR Newswire