GoldenFeeds Announces its Google Product Search (GPS) Feed Compliance Service
NEW YORK, Sept. 12, 2011 /PRNewswire-iReach/ — GoldenFeeds, the leading provider of product feed generation and marketing services, today launched its Google Product Search (GPS) compliance service for online retailers who want to improve their current feeds or generate new product feeds to Google Product Search, in compliance with Google’s recent format changes. The service targets online merchants that rely on Google for their traffic and sales, and don’t have the resources to adapt their product feeds before Google’s changes are implemented.
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“During the last few months Google has taken several steps to improve the product search experience, including enhancing submission requirements for specific product attributes in data feeds and changing the way the company accepts products with multiple options,” said Dori Stein, VP Business Development at GoldenFeeds, who also said that Google’s changes will be implemented very soon.
“We realized that most online merchants will not be able revamp their product search feeds quickly enough and they will run the risk of having their feeds removed. Therefore, GoldenFeeds saw a great opportunity to share our extensive experience providing high-quality data feeds as well as our unique feed-generation capabilities with online retailers who are not presently using our service.
Paul McDermott, Head of eCommerce for Speedo International agrees. “Google is one of the main sources of traffic to our site and GoldenFeeds helped us adapt to the new Google feed format without any fuss. In fact, GoldenFeed played an important role in helping improve the effectiveness of our marketing and reach more consumers.”
Google Product Search brings together online sellers and buyers, offering users the most thorough search results of products for sale. Google’s recently modified criteria for online retailers are expected to launch on September 22nd. Online retailers who are not prepared for the changes risk having their accounts suspended or disabled.
For more information on GoldenFeeds data feed services for Google Product Search, visit http://www.goldenfeeds.com.
For more information, contact:
Dori Stein
GoldenFeeds
20-32391708
dori@goldenfeeds.com
About SPEEDO®
Synonymous with swimwear, the iconic brand celebrates 80 years of creating revolutionary new technologies, designs and innovations. In the 1920′s, Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008, Speedo® redefined swimwear again with the Fastskin® LZR RACER® – one of the fastest and most technologically advanced swimsuits ever created; meanwhile, designer collaborations with Comme des Garcons put Speedo® at the cutting edge of design. Among the world’s leading swimwear brands, Speedo® is passionate about life in and around the water, supporting swimming from beginners through to the elite level, including the phenomenal Michael Phelps. The Speedo® brand is owned by Pentland Brands and distributed to more than 170 countries around the world. To find out more, visit www.speedo.com. SPEEDO, the ARROW device, SPEEDO BIOFUSE, SPEEDO ENDURANCE, LZR PULSE and LZR RACER are registered trademarks of Speedo Holdings B.V. and Speedo International, Ltd. The LZR RACER suit has worldwide design rights and patents pending.
About GoldenFeeds
GoldenFeeds is a service for online merchants managing their feed marketing needs by generating, distributing and marketing product feeds to all relevant marketing channels. GoldenFeeds service is a sophisticated, automatic and cost-effective solution for today’s product feed management challenges. The company is based in London with offices in New York and Yokneam (Israel).
Google and Google Product Search are trademarks of Google Inc. in the United States and/or other countries. Other trademarks are the property of their respective owners.
Media Contact: Dori Stein GoldenFeeds, 00972-54-6373736, dori@goldenfeeds.com
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SOURCE GoldenFeeds
