Service Integrity Named 2005 ZapThink Thought Leader

Analyst Firm Recognizes Service Integrity As Industry Visionary Providing Real-Time BI Software That Fuels Optimal Business Visibility & Execution

Service Integrity, an award-winning provider of real-time Business Intelligence (BI) software for Service-Oriented Architectures (SOA), today announced that it has been named a ZapThink Thought Leader for 2005. Analyst firm ZapThink LLC inducts industry leaders and innovators into its ZapThought Leadership Program based on a company’s commitment to help clients implement results-oriented technologies that can truly promote more dynamic enterprise architectures. Service Integrity was chosen due to the company’s innovation behind its business intelligence software suite, SIFT(TM), and its corporate vision and strategy. In addition, ZapThink also recognized Service Integrity’s commitment to building strategic partnerships that will help clients further access the resources and technologies they need to succeed with SOA.

“Over the last year, we’ve gotten quite excited about every aspect of Service Integrity’s business,” said Jason Bloomberg, senior analyst at ZapThink. “From attracting great talent on both its executive management team and its board of directors, to launching an expanded partnership program, to delivering a broad set of enhancements in its latest 4.0 product version. Vendors like Service Integrity deserve special recognition because their contributions will be critical for helping companies implement SOA now and in the future.”

ZapThink estimates that the overall market for products and services that support service orientation will reach more than $98 billion by 2010. In order to secure its position within the high-growth SOA industry, Service Integrity has pioneered a number of industry-firsts to help drive adoption rates and implementation successes. These include:

— SIFT Information-in-Motion(TM) Solutions — Exclusively harnesses and leverages Information-in-Motion – the in-flight data moving throughout enterprise systems – to promote optimal business visibility. The solutions focus on four major areas: operational performance and application planning, channel and revenue optimization, risk and compliance management, and customer service.

— Process Chain Analyzer(TM) Technology — Comprehensively captures Information-in-Motion in a succinct, relevant, and real-time manner throughout a service chain. Unlike traditional BI software that only depicts a top-level, point-to-point view of what’s happening operationally, the Process Chain Analyzer intelligently traces the granularity of each transaction and uncovers the path in between the points. The Process Chain Analyzer empowers an unprecedented view of real-time business metrics, like evaluating product and service quality, and gauging customer preferences.

“It is rare that ZapThink sees a product that is truly innovative and head-and-shoulders above anything else we’ve seen,” says Ronald Schmelzer, senior analyst at ZapThink. “Simply put, Service Integrity’s Process Chain Analyzer rocks. Anyone who has an interest in instrumenting their services and performing ad-hoc analysis and queries should check out the product.”

— Self-Managing SOA — By partnering with IBM’s Autonomic Computing Group, Service Integrity powers the first self-managing SOA. With IBM’s Autonomic Computing Common Base Event Technology, SIFT directs the IBM platform to take corrective steps automatically when service level issues are discovered — without human intervention. The end result is increasing speed to diagnose, repair, and prevent future issues across an entire enterprise IT infrastructure.

“ZapThink has always been on the cusp of identifying trends and movements within XML, web services, and SOA so we are honored to be a member of their leadership program,” said Michael Madden, president and CEO at Service Integrity. “The SOA movement will transform the software industry and our SIFT technology is going to be a powerful catalyst driving the departure from conventional software to the embracement of highly-flexible, loosely coupled systems.”

About ZapThink, LLC

ZapThink is an IT advisory and analysis firm that provides trusted advice and critical insight into the architectural and organizational changes brought about by the movement to XML, Web Services, and Service Orientation. We provide our three target audiences of IT vendors, service providers and end-users a clear roadmap for standards-based, loosely coupled distributed computing – a vision of IT meeting the needs of the agile business. For more information, visit: www.zapthink.com.

About Service Integrity(TM)

Service Integrity provides patent-pending, real-time Business Intelligence (BI) software for Service-Oriented Architectures (SOA). As a consequence of implementing SOA, more business critical data is “in-flight” than ever, and it’s moving at the speed of light. Service Integrity’s SIFT(TM) software uniquely resolves the challenge of harnessing and leveraging Information-in-Motion(TM) to achieve optimal business execution. With SIFT, companies like Pfizer, Novell, and Fidelity National Financial achieve the insight, agility, and predictability they need to gain increased regulatory compliance, continuous risk management, and seamless operational performance. Service Integrity is headquartered in Boston, MA. More information is available at www.serviceintegrity.com.