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eHarmony Increases Affiliate Sales By 67 Percent Using Commission Junction

Posted on: Monday, 10 October 2005, 09:00 CDT

eHarmony, the internet's premier relationship service, enlists the help of performance marketing experts at Commission Junction, a ValueClick Inc. company (Nasdaq:VCLK) to reach new subscribers within the estimated $516 million online dating market (Jupiter Research, February 2005). As part of a multi-channel marketing strategy, eHarmony uses Commission Junction's advanced affiliate marketing solution, CJ Vantage(TM), to drive subscriptions for its service and to reinforce its brand on the Internet. In the first half of 2005, eHarmony saw a 67 percent increase in affiliate sales from the same period last year.

With a respected and well-known brand, eHarmony utilizes Commission Junction's expertise in performance marketing to drive qualified referrals to its website while supporting the company's reputation as a high-quality online relationship service. eHarmony leverages Commission Junction's large network of premier publishers to serve as an extension of its own response marketing efforts, helping to attract people in search of life-long love and happiness to subscribe to eHarmony. In 2004, eHarmony integrated CJ Associate(TM), a comprehensive program management solution, which assigns a dedicated account manager to analyze programs for growth opportunities. Through CJ Associate, Commission Junction helped eHarmony identify and recruit productive publishers, develop effective campaigns and diversify its offerings, resulting in a substantial increase in sales. Part of an integrated marketing strategy, eHarmony's performance marketing program is used to reinforce TV, print and radio campaigns and to bring the brand's message to the online audience.

"It's very important that our brand be consistent across all our marketing channels. With the help of Commission Junction, plus the remarkable enthusiasm and support of the publishers in its network, we've been able to maintain our premium brand image while driving growth in our subscriber base," said Steve Hartmann, director of online marketing at eHarmony.

"eHarmony has fully utilized Commission Junction's depth of services to maximize their online marketing efforts. Leveraging our affiliate expertise to continually try new techniques, eHarmony has nurtured their publisher relationships and motivated them to achieve success," said Lisa Riolo, vice president of client development at Commission Junction. "Through its commitment to its high quality publishers, eHarmony has demonstrated how performance marketing can effectively support branding initiatives while driving revenue."

About eHarmony

eHarmony is the Internet's premier relationship service. Founded by nationally known relationship expert, best-selling author and clinical psychologist Dr. Neil Clark Warren, eHarmony is the first and only online matchmaking site dedicated exclusively to helping serious singles of all ages, ethnicities, and religious backgrounds build lasting relationships for life-long love and happiness. With over eight million registered members and thousands of known marriages to date, eHarmony holds the only industry patent for its unique Compatibility Matching System, bringing diverse singles together using a scientifically-proven set of compatibility principles based on 35 years of empirical and clinical research into marital success. eHarmony is a private company headquartered in Pasadena, California and on the Web at www.eharmony.com.

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through three business units: -- ValueClick Media (http://media.valueclick.com) provides brand advertising and direct marketing solutions for advertisers, agencies and publishers. Through its ValueClick Brand, ValueClick Direct, ValueClick Search and Web Clients groups, ValueClick Media offers marketers a wide range of distribution methods, including web-based advertising, co-registration, pay-per-click search, and a variety of email marketing options. ValueClick Media also includes PriceRunner.com (www.pricerunner.com), a leading global provider of online comparison-shopping services. -- Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients. -- Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick's ability to successfully integrate its recently completed Fastclick merger, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q, current reports on Form 8-K, its amended registration statement on Form S-4, filed on September 27, 2005, and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Source: Business Wire

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