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Vtrenz Releases New Version of On-Demand Marketing Automation Platform

Posted on: Tuesday, 11 October 2005, 12:00 CDT

Vtrenz, Inc., today, announced innovative product enhancements for its industry-leading marketing automation platform. Vtrenz(TM) iMarketing Automation(TM) equips marketers with the tools they need to plan, build, manage, execute and measure both online and offline marketing activities resulting in more closed sales by helping companies generate, qualify and nurture leads as well as retain and win-back customers.

Adding behavior-based segmentation capabilities, a new integrated campaign management tool, and multi-track rules-based campaign automation, iMarketing Automation now automates highly sophisticated marketing campaigns triggered at the time most appropriate for the contact instead of the time most convenient for the sender. Built for non-IT users; marketers, sales representatives, or other business professionals can easily set up their campaigns once and let the powerful rules-engine manage the delivery of timely, targeted communications.

"The new features and enhancements within this release dramatically increase the effectiveness of both marketing and sales by closing the gaps within the prospect and customer lifecycle. New leads generated can be scored based on qualification criteria, nurtured with timely communications including messaging specific to their interests and pain points, and dynamically routed at the right time to the sales person or call center based on predefined criteria," said William Schnabel, President and COO of Vtrenz. "And because iMarketing Automation is integrated across multiple channels, built on a centralized marketing database, and provides the reporting needed to evaluate marketing performance, businesses gain the intelligence and customer insight necessary to better compete in their market space."

The newest features and updates available in iMarketing Automation include:

-- Multi-channel campaign management with the new Campaign Manager -- Build, execute and report on multi-channel campaigns including email, direct mail, microsites, surveys and more from an innovative new campaign management tool

-- Multi-track campaign automation with dynamic lead routing -- Set-up sophisticated single track or multi-track campaigns including track routing and dynamic lead routing to ensure leads are delivered to the right sales representative at the right time in the sales cycle

-- Behavior-based segmentation with the enhanced List Manager -- Segment lists and trigger communications based on contact behaviors and history in addition to firmagraphic and demographic information stored in the central marketing database

-- Enhanced email reporting in the Analysis Manager -- Drill down on new graphical reports with more in-depth deliverability reporting including new bounce tracking and ISP spam complaint alerts

-- Improved application navigation and search capabilities -- Intuitively navigate to commonly used tools, easily work on multiple campaign components at one time, and quickly search for campaign components or contacts throughout the system

-- Optimized system performance and email delivery -- Increased system processing speeds of over 300% and email delivery speeds of over 1000% with the implementation of leading edge delivery technology

Additional features scheduled to release within the fourth quarter of 2005 and first quarter of 2006 include:

-- Open API including integration with ACT! and SalesForce.com -- Ensure your sales team is able to leverage the customer insight you're gathering real-time through tighter integration with your contact management or CRM solution

-- Dynamic and conditional email and microsite content -- Deliver more relevant content based on contact preferences, attributes, behaviors or history utilizing dynamic content blocks or conditional content features

-- Full-scale integration with innovative digital print technology -- Manage all aspects of setting-up and sending highly targeted and personalized direct mail from the online printing tool within the Design Manager

-- New publishing options from the Branded Domain Manager -- Easily publish microsites or surveys to a directory of your choice on your company domain without the IT bottleneck

Vtrenz provides on-demand marketing automation solutions to businesses of all sizes across a broad range of business-to-business and business-to-consumer industries in North America and Europe.

iMarketing Automation is available for purchase directly from Vtrenz or from Certified Vtrenz Value-Added Reseller Partners by calling 877-484-7704, toll free. Modules available with iMarketing Automation include: Data Manager, Campaign Manager, Design Manager, Digital Asset Manager, List Manager, Analysis Manager, Website Manager, Marketing Dashboard, and Marketing Calendar. iMarketing Automation is available in Professional, Premier and Enterprise Editions.

About Vtrenz(TM) Inc.

Vtrenz is the leading provider of on-demand marketing automation focused on helping companies nurture, grow and retain customers. Vtrenz is the developer of iMarketing Automation, an enterprise marketing management solution that allows businesses to execute relationship-marketing strategies by easily building marketing assets, executing marketing plans and continuously measuring and improving results.

Note to Editor: For additional information on Vtrenz, go to www.vtrenz.com.

Source: Business Wire

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