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PhotoWorks Launches Entirely New Creation Process for Photo Books

Posted on: Wednesday, 19 October 2005, 09:00 CDT

PhotoWorks(R), Inc. (OTCBB: PHTW), a leading online provider of digital and film photography services, is today unveiling a new and improved website that significantly improves the ease of creating hard bound photo books and designer greeting cards with your digital images. PhotoWorks has broken new ground in terms of creating a book-building experience for both PC and Mac users that is intuitive and flexible with creative design options and multiple ways to arrange your photos.

"People are taking more digital pictures than ever, and those photos have much better purpose than staying in computers," said Philippe Sanchez, PhotoWorks' President and CEO. "The Photo Book trend is white hot right now and more and more people are discovering that Photo Books are the perfect showcase to relive and share their memories. In the last year, we've spent a lot of time working with our customers to understand what products inspire them and provide them with an even more compelling experience when making a photo book."

PhotoWorks.com has refined their creation experience so that the process easier, better, and faster while giving you more creative options.

Design First

-- Pick your Style: 6 different books, 13 different color options, 10 designer background page design templates... which give you THOUSANDS of combinations of photo layouts and text pages to create your own unique, one-of-a-kind Custom Photo Book.

-- Over 35 Different Page Layout Options: One of the largest selections available in the entire photo book category, choose from a multitude of layout options to arrange your pictures. You're in control of how many photos you want on each page.

Easy to Use

-- One Single Creation Window: Everything you need. All in one place. Intuitive layout and a simple to understand structure make designing your book almost as much fun as getting it.

-- Simple Click Selection Process: Lots of options. Not a lot of confusing menus buried in the design process. We've tried to have as many one click options available without cluttering the design space when you create your photo book.

-- Web browser-based: The entire books creation process takes place inside your Internet browser. Your photos and book project layout are stored entirely online. This allows you the flexibility to create your book from any computer at any time, or for multiple people to collaborate on a book from their own computers.

-- Fully integrated with PhotoWorks.com: Upload photos once and share them digitally, order prints as well as use them in books, cards, and keepsakes. For existing prints customers, their photos are already online and ready to be used in a book layout. PhotoWorks even scans all 35mm film that we develop and print.

Total Control

-- Photo Edit Window: Modify the image as it will appear in the book without ever leaving the page. Pan, Zoom, Crop, and Rotate.

-- Drag-n-Drop Photo Selection: Easily place photos in the book by dragging them onto a page. Available drop positions highlight as you mouse-over them so you know where you can drop the photo.

-- Multi-Album Selection: You can select a few photos from one album in our online account, select another album from the pull-down menu, and choose a few more pictures from that album; or auto fill your book using all of the album's photos--all without ever leaving the books design page. Every album you have uploaded to PhotoWorks is instantly accessible and available to build your book.

-- Use Photos Multiple Times: Once a photo has been selected it's marked. But you can use the photo again and again. On the cover and in the book or use the same image in a series.

Get Creative

-- Customizable Captions: Choose captions "on" and your photo captions will automatically appear. If you want to go in and edit or modify them, simply click on the text box.

-- Page Layout Change: Want to add more photos to a particular page? Want to change the layout completely? Want to change to an all text page? Easily view options and change with the click of a button.

-- Easy to add and re-order pages: Just drag and drop a page spread to a new location to change the order of your pages in your book. One click to add a new empty page spread.

-- Page Background Design Change: Want to change the design background of your page or to preview another selection? Easily navigate through all of available options with the click of a button.

Best of Class Technology

-- Java-Enabled Web Application: PhotoWorks created their new books process on the sophisticated and robust Java platform, so that it behaves like a software application running on your desktop.

This is the first in a series of announcements that PhotoWorks will make this fall as it continues to change the way that you look at pictures.

About PhotoWorks, Inc.

PhotoWorks(R), Inc. is an online photography services company with a 25-year national heritage of helping photographers -- both film and digital -- share and preserve their memories with innovative and inspiring products and services. In addition to offering high quality prints, email sharing and Signature Greeting Cards, PhotoWorks specializes in the creation of sophisticated Custom Photo Books that are easily created online at PhotoWorks.com, allowing consumers to showcase their pictures in a professionally printed and bound book. More information on the Company is available at www.photoworks.com or by e-mailing customercare@photoworks.com.

PhotoWorks(R) and PhotoStreamer are trademarks or registered trademark of PhotoWorks, Inc. All other marks are the property of their respective owners.

Source: Business Wire

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