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Sane Solutions Announces Partnerships With eCommerce, Online Marketing and Specialized Analytics Vendors

Posted on: Wednesday, 19 October 2005, 12:00 CDT

-- New partnerships enable organizations to select best-of-breed solutions to maximize the effectiveness of their Web sites and their online marketing campaigns --

Sane Solutions, developers of the NetTracker(R) line of Web analytics solutions, today announced nine new partnerships with eCommerce, online marketing and specialized analytics vendors. These partnerships allow users to select best-of-breed solutions that easily integrate with NetTracker Web analytics solutions.

"While Sane Solutions has focused on being a 'pure play' Web analytics vendor, we certainly understand that companies have other online marketing and analytics requirements," states Jim Rose, Sane Solutions' CEO. "Instead of building or acquiring complimentary technologies, we have decided to partner with some of the top vendors in each category - allowing companies to pick and chose solutions from vendors that best meet their needs."

Sane Solutions is also offering a series of online seminars, performed in conjunction with the individual partners, to provide more information on these joint solutions. Please visit www.sane.com/best

Web Site Satisfaction

ForeSee Results

ForeSee Results is a Web site satisfaction survey development company that specializes in using the American Customer Satisfaction Index (ACSI) to link customer satisfaction to measurable business results. ForeSee's CS SiteManager, CS SiteMonitor and CS SiteGov solutions give customers insight into which Web changes are most important to make, what the result of those changes is likely to be (measured by an increase in satisfaction) and what their customers are likely to do next.

Search Engine Bid Management

Inceptor

Inceptor is a leading provider of search marketing technology and professional services. Inceptor's BidCenter(TM) enables companies to manage Pay-Per-Click (PPC) campaigns from one central interface, greatly improving the ability to manage and automate the bidding process. They also provide industry experts to design, manage, and implement search campaigns using keywords, comparison shopping engines and natural search engine optimization.

Enterprise Search

Fast Search & Transfer

Fast Search & Transfer develops enterprise search solutions, including the FAST Enterprise Search Platform (FAST ESP(TM)) providing businesses and government organizations with the ability to intelligently and dynamically, access, retrieve and analyze information in real time, regardless of data format, structure, or location. As a result, organizations make better-informed, more effective decisions that, ultimately, drive their bottom lines.

Multivariate Testing

Kefta

Kefta is a provider of conversion optimization solutions. Kefta's solutions enable marketers to maximize their online conversion rates. The company's intelligent, rapidly deployable suite of hosted tools is designed to address needs, from simple to complex, through the automatic testing and delivery of optimized site content, personalization of visitor experience, and re-engagement of dropped visits.

Optimost

Optimost is a provider of online multivariable testing solutions, allowing users to maximize conversion rates on their Web sites in real-time. Optimost's unique content generation engine allows companies to test limitless versions of copy, offers, layout, or any other variable against live traffic in order to identify the optimal configuration that can be used to maximize response rates.

Web Site Compliance Testing

Maxamine

Maxamine provides comprehensive site structure analysis, allowing users to track pivotal metrics related to site quality, brand management, security, privacy, accessibility, page tag implementation monitoring, and enterprise-level compliance. This analysis is available both as a hosted application and in the licensed software product Maxamine Knowledge Platform.

Email Marketing

Bigfoot Interactive

Bigfoot Interactive is a leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Bigfoot Interactive's Direct Response Email Application Manager (DREAM(TM)) technology platform and unique marketing automation solutions allow marketers to develop, manage and deploy timely, relevant email communications based on customer profiles, preferences and online behaviors to maximize customer relationships and return on investment.

L-Soft

L-Soft is the company behind LISTSERV(R), the product that launched the email list management industry in 1986. L-Soft provides email list management software, email marketing software and email list hosting services to thousands of customers worldwide. LISTSERV(R) Maestro, L-Soft's email marketing software solution, enables businesses and organizations to optimize their results by managing and tracking sophisticated, database-driven opt-in email marketing campaigns and mailings with a powerful, yet easy-to-use Web interface.

Online Marketing Consulting

enContext Solutions

enContext Solutions helps growing companies effectively use online technologies to improve and support online marketing initiatives. They offer a unique combination of enabling technologies, marketing automation, online measurement, and strategic consulting to create integrated solutions that drive real marketing results.

About Sane Solutions

Since 1997, Sane Solutions has driven the direction of the Web analytics market with the NetTracker line of Web site traffic analysis solutions. The NetTracker line combines an easy-to-understand interface with powerful custom Web traffic reporting capabilities to cater to casual users and full-time Web analysts alike. Available in a variety of editions (software and hosted) and data collection techniques, NetTracker is designed to meet the needs of any organization.

NetTracker products are used by 10,000 organizations worldwide including: American Honda Motor Co., Inc., GEICO Direct, NASA, American Airlines, Atari, Old Mutual, Best Buy, Mass Mutual Life, and more. Sane Solutions' strategic partners include Best Software (SalesLogix), Business Objects, Cognos, Hewlett-Packard, IBM, Microsoft, MicroStrategy, Oracle, and more.

Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., North Kingstown, RI 02852; tel. 1-800-407-3570 or 401-295-4809; http://www.sane.com

NetTracker(R) is a registered trademark of Sane Solutions, LLC. Other company and product names may be trademarks of the respective companies with which they are associated.

Source: Business Wire

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