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Searchengineinvestment.Com - The New Portal for Stocks in Google, Yahoo! Etc.

Posted on: Thursday, 20 October 2005, 12:00 CDT

The new sector portal Searchengineinvestment.com

(http://www.Searchengineinvestment.com) will be offering up-to-date and comprehensive information at no charge on stocks from the search engine sector (like Google, Yahoo, Baidu etc.). Apart from updated information and analyst commentary from the USA, investors also have the possibility of exchanging information online in forums.

The background of this sector portal: similarly to e.g. the biotech sector, search engines such as Google, Yahoo! or Baidu have become their own sector. Since the extremely successful flotation of Google, more and more investors are interested in the opportunities and risks involved in a very dynamic market. And quite rightly so:

-- Search engine operators have achieved enormous technological advances.

-- Sponsored links as a form of advertising are particularly leading to profits already. The popularity of sponsored links is based on the one hand on the fact that the targeted audience can be reached exactly at the moment when their interest is active. On the other hand, monitoring by means of specific tools such as Metaposition.net (http://www.Metaposition.net) can track the success and flexibly optimize it.

-- So far, the smaller part of the advertising budget was used for search engine marketing.

Yet attaining concentrated information about this promising sector was previously not possible. Webeffekt AG (http://www.Webeffekt.net) in Dinslaken, Germany is now sealing this market gap in a perfect way.

Each search engine stock, e.g. Google, Yahoo! or Baidu in China is directly linked with the respective news and a special forum.

The really special thing: aside from the tracking of individual search engine stocks, the Webeffekt(R)-Index summarizes the development of several search engine stocks as one value, similarly to the Dow Jones and DAX indices. The Webeffekt(R) Index started on October 1st 2005 at 1000 points. It currently summarizes the stocks of the following companies: ABACHO, BAIDU, GOOGLE, IACI (ASK), INFOSPACE, LOOKSMART, LYCOS EUROPE, MAMMA, MIVA, NETEASE, REDIFF, SINA, SOHU, TOM.COM, WEB.DE, YAHOO! JP and YAHOO! INC US.

About Webeffekt AG

Webeffekt AG has been of the leading providers of international search machine marketing since 1997. Using Metaposition.net, an online service is available that facilitates market research by means of website evaluation.

Source: Business Wire

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