Urban Television Network Corporation (URBT) in Negotiations With Nielsen Media Research to Acquire National Measurement of Its Minority Focused Programming
Posted on: Wednesday, 26 October 2005, 12:00 CDT
FORT WORTH, Texas, Oct. 26 /PRNewswire-FirstCall/ -- Urban Television Network Corporation (BULLETIN BOARD: URBT) announced today it is in discussions with Nielsen Media Research regarding national measurement of its network. The companies are working together to reach a formal agreement by the end of the fourth quarter.
Nielsen has produced an analysis for the week ending July 24, 2005 using a station list URBT provided that included its current and potential future affiliated stations that would carry its programming. Based on that analysis Nielsen estimated that URBT's coverage would be 54% of US households.
"Nielsen Media Research rated programming is an important part of the extreme makeover of our company. It is important for our program suppliers and our growing affiliate base," says Jacob R. Miles III, CEO and Chairman of Urban Television Network Corporation. "We are excited about developing a long term relationship that helps in the measurement of our diverse national viewing audience."
"We are delighted to be working with Jacob Miles' great team at UATV," said Kevin Svenningsen, senior vice president, sales and marketing, for Nielsen Media Research. "We are confident that we will soon welcome UATV as a national client."
About Urban Television Network Corporation
Fort Worth, Texas based Urban Television Network Corporation is a television network composed of broadcast television station affiliates across the country that airs programming supplied by the network via satellite transmission. The network is the first and only minority certified network to specifically target America's urban market that is comprised of African Americans, English speaking Hispanic Americans and many other urban consumers. The network has approximately 70 affiliates with a household coverage of approximately 22 million households. For additional information about Urban Television Network Corporation visit us on the Internet at http://www.uatvn.com/ .
For Media and PR inquiries. Please contact: Cesar A. Muniz at 305-360-0649 or investor_relations@uatvn.com .
Urban Television Network Corporation
CONTACT: Cesar A. Muniz of Urban Television Network Corporation,+1-305-360-0649, or investor_relations@uatvn.com
Web site: http://www.uatvn.com/
Source: PRNewswire-FirstCall
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