• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Corporate Insight Debuts the Banking Industry's Most Comprehensive Website Research and Benchmarking Services

Posted on: Wednesday, 26 October 2005, 15:00 CDT

Corporate Insight, the leader in providing competitive intelligence, analysis, and consulting services to the financial services industry, today announced the availability of the industry's most comprehensive suite of bank Website research and related services. This new offering utilizes the comprehensive evaluation methodology and software developed for the Brokerage Website Audit in 2004, applying it to the retail banking Web space. In addition, it includes a quantitative survey and analysis of over 1100 online users of bank websites.

"With this new offering, banks will now be able not only to understand what attributes are important to their online customers but through our auditing services, they will be able to benchmark their Websites against both their competitors and the leaders of the industry," said Peter Ellison, President and CEO of Corporate Insight. "This 'one-stop shopping' approach combining research, analysis, and counsel should be of great interest to financial institutions looking to improve and refine their online presence. Our unique methodologies and proprietary software allows us to present our clients with a holistic view of their Web presence, enabling them to quickly understand the importance of their website's characteristics and the relative strengths and weaknesses of their site versus their competitors'. By implementing our recommendations, clients can quickly see the effect that even minor enhancements can have on their entire site. We have already seen substantial interest in this new approach."

Corporate Insight's Bank Web Audit offering consists of the following:

-- Bank Website Customer Survey and Analysis, based on over 1,100 online bank user interviews

-- Bank Website Audit Services benchmarks a financial services firm's website against the sites of 14-18 competitors in all major online competencies.This audit encompasses both the public and private (client access) websites, dividing them into more than half a dozen major categories (e.g., Account Information, Products & Services, Prospect Experience, etc.) and 30+ sub-categories (e.g. Online Bill Pay, Account Statements, Account History, Self Service Functions, etc.).

For more information on this research and related services, please visit www.corporateinsight.com.

About Corporate Insight

Corporate Insight is a leading provider of competitive intelligence, analysis, and consulting services to the financial services industry. Founded in 1992, the firm has a blue-chip client base of industry leaders who rely on the company's commentary and insight gleaned through years of research examining the issues and trends that have shaped the industry. CI monitors the top firms on an ongoing basis, measuring, analyzing, and communicating industry best practices. Its products include Bank Monitor, Broker Monitor, Credit Card Monitor, e-Monitor, Mutual Fund Monitor, and Mutual Fund Advisor Monitor, as well as custom project work. For more information, please visit www.corporateinsight.com.

Source: Business Wire

More News in this Category