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Ebates Enhances Online Shopping Experience With Improved Product Search, More Intuitive Website Navigation

Posted on: Thursday, 27 October 2005, 12:00 CDT

Website Functionality and Design Upgrades Make It Even Easier for Online Shoppers to Compare Prices and Cash Back Offers among More Than 800 Trusted Online Retailers

Ebates (http://www.ebates.com), the world's largest shopping portal that gives consumers cash back every time they shop online, today announced that it has improved its product search function to make it easier for online shoppers to find products and compare prices and cash-back offers at hundreds of online retailers.

The new search feature is part of an extensive website enhancement that also includes simplified navigation and a more visually appealing design, giving Ebates users an intuitive and streamlined way to find great deals on everything they buy online.

Ebates now enables users to search for a particular product throughout its database of trusted online retail partners. The search results present a list of retailers selling that product and live links to each merchant site, up-to-date pricing information directly from each online store, the actual cash back amount offered through Ebates, along with links to other relevant Ebates pages. The improved search function means shoppers no longer have to visit each individual merchant site -- they now have one place from which they can compare prices and cash-back offers among the Internet's leading retailers.

"Internet shoppers are sophisticated users who expect the best interface possible," said Alessandro Isolani, Ebates co-founder and CEO. "Our users already start all their shopping at www.ebates.com because they get cash back from us, which results in a lower price from the same stores they'd normally shop at."

"Our goal has always been to make it easier for our audience to get the cash back that they expect from Ebates, and this redesign represents a huge step forward in that process," he said. "Users can now execute a single search that will reveal not only a list of products that match the search criteria, but also any other relevant content on ebates.com. Finding out who sells a specific item and what the lowest possible price is has never been easier or more efficient."

In addition to the improved product search functionality, Ebates has made a number of other site enhancements in conjunction with the site re-launch, including the following:

-- Improved ability to view larger or smaller font sizes makes the site more accessible to those with visual impairments.

-- Simplified navigation column makes it easier to browse shopping categories and find stores.

-- A streamlined home page highlights the "Deals of the Week," offers quick access to the top coupons, and introduces new merchants offering cash-back.

-- Overall, a more pleasing and intuitive look and feel facilitates easy navigation and seamless shopping.

Ebates.com is the leading cash-back shopping portal -- users start there, then click through to more than 800 trusted retail sites, like Barnes & Noble, Home Depot and Circuit City, to name just a few. Ebates also presents money-saving coupons that can be combined with cash back savings for even bigger discounts off already low Internet prices.

About Ebates

Ebates (www.ebates.com) is a Top 10 online shopping portal (based on comScore data, as published in Internet Retailer) that gives consumers cash back every time they shop online at more than 800 name-brand stores. Members save an average of 4 percent on every online purchase at any of the participating stores -- even up to 25 percent at some stores -- totaling millions of dollars in cash back from Ebates every month. Ebates invented the online cash-back shopping portal concept when it launched in 1999, and it continues to lead the industry with more members, more retail partners and more cash for its users.

Source: Business Wire

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