The Right Start Boosts Sales and Promotes Customer Loyalty With RightNow Marketing
Posted on: Monday, 31 October 2005, 09:00 CST
BOZEMAN, Mont., Oct. 31 /PRNewswire-FirstCall/ -- RightNow(R) Technologies today announced The Right Start, a leading national retailer of juvenile products with 33 storefronts nationwide as well as an online presence, is using RightNow Marketing(TM) to boost sales and promote customer loyalty. By implementing RightNow Marketing, The Right Start has realized a 20 percent improvement in its in-store promotions, optimized communications with 60,000 customers across the country, and gained valuable insight into consumer behaviors by market segment. The Right Start has also been able to reach 335,000 prospective customers and continuously build a high-value customer/prospect database.
The point-and-click ease of RightNow Marketing's campaign management has enabled The Right Start to create and manage demand generation and customer loyalty programs with a single person.
"RightNow Marketing has empowered us to build tremendous customer intimacy with just one full-time manager and zero drain on our IT department's financial and human resources," Hope Neiman, The Right Start's senior vice president of marketing and development, said. "It has quickly become our primary platform for driving traffic to all of our channels, fostering customer loyalty, and maximizing the scope and quality of our CRM data."
RightNow Marketing allows Neiman to quickly create and deliver tailored messages to consumers from The Right Start database and purchased lists. She can easily program appropriate conditional actions to occur when recipients respond or fail to respond. She can also track open and click-through rates to measure success and determine how to refine and better target future campaigns.
For example, by providing customers with an email coupon they can take to a local store for redemption, The Right Start can drive retail traffic and generate more immediate revenue. This online support of bricks-and-mortar retail operations also gives customers the sense that they are dealing with a single company via multiple channels -- rather than a local store and a Web site that have nothing to do with each other.
The Right Start also uses RightNow Marketing to segment promotions based on the age of a customer's child and to notifying local customers about activities at a specific store, such as special sales or a change of hours. "Consistent, well-targeted communications with customers and prospects is the key to building strong, profitable long-term relationships," Peter Dunning, RightNow's president of field operations, said. "The effectiveness with which a single person at The Right Start has been able to fulfill this critical business requirement on a nationwide basis dramatically demonstrates just how powerful RightNow Marketing is."
About The Right Start
The Right Start is the largest national specialty retailer of juvenile products for infants and young children. Since 1985, parents have trusted The Right Start to offer the most innovative, high-quality, safety tested products for their children. The Right Start carries a carefully selected assortment of the finest quality strollers, car seats, developmental toys, books, videos, music, nursery accessories, and home safety items, plus a complete assortment of care products. Visit The Right Start online at http://www.rightstart.com/.
About RightNow Technologies, Inc.
RightNow provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow's acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers. More than 1,400 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, John Deere, Nikon and the Social Security Administration. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit http://www.rightnow.com/.
RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.
RightNow Technologies, Inc.
CONTACT: Jason Treu of RightNow Technologies, Inc., +1-972-232-3977, orcell, +1-214-893-3096, jtreu@rightnow.com
Web site: http://www.rightstart.com/
Web site: http://www.rightnow.com/
Source: PRNewswire-FirstCall
Related Articles
- Saepio Technologies' Success Model Delivers Quick ROI and Fast Implementation for Companies Deploying Marketing Asset Management Technology
- Insurance a hot market for customer service technology says Sword Ciboodle
- Strack and Van Til Supermarkets Announce Latest Multimedia Experience For Their Customers Through The Grocery Stores' Web Sites
- Mall Networks Receives Award for Best Marketing & Customer Relationship Technology at the 2008 MITX Technology Awards
- The Atlanta Chapter of the Customer Relationship Management Association Is Proud to Host "Leveraging Social Networks and Emerging Technologies for Sales, Marketing and Customer Relationships"
- ATG Presents First Annual 'Uncommon Wisdom Awards' for Outstanding E-Commerce, E-Marketing and Customer Care
- SureWest to Participate in RBC Capital Markets North American Technology Conference
- Research and Markets: Market for Molecular Biology Products Is Contracting in Major European Countries
- Research and Markets: Decline in European Market for Molecular Biology Products
- Emulex's InSpeed SOC 320 Honored With AeA's Innovative Technology Product Award
 |
 |
User Comments (0)
RSS Feeds