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Click&Buy Introduces Active Fraud Response System(TM) for Online and Mobile Payments

Posted on: Monday, 31 October 2005, 12:00 CST

NEW YORK, Oct. 31 /PRNewswire/ -- Click&Buy LLC, an ePayment and storefront provider for digital content and services, today announced the availability of its latest proprietary fraud detection platform -- the Active Fraud Response System(TM). Designed to detect and prevent fraud and to provide secure payments for both online and mobile payments, the Click&Buy software will now offer both large and small merchants a more complete ePayment system with real-time customer verification.

With the availability of Active Fraud Response System in November 2005, Merchants will be able to reduce significant processing costs and chargebacks through the Active Fraud Response System's newly developed proprietary Pattern Recognition Engine based on advanced neural network theory. The system will detect fraud throughout the payment process including customer registration, checkout, payment authorization, billing and customer service.

Depending on the individual risk assessment for every customer and transaction, Click&Buy may require additional customer verification and other measures to ensure secure payment by reducing fraud. The Active Fraud Response System(TM) allows tracking of individual user activities and relates them to merchant-specific risk profiles guaranteeing hassle free and secure payments for consumers while preventing fraudsters from using the Click&Buy service.

Through Click&Buy, merchants can increase revenue as they reduce fraud. The Active Fraud Response System aids merchants with eCommerce security services, helping to combat identity theft and other security issues.

"It is essential for a merchant to verify customers in real time to allow impulse purchasing while securing the transaction. Through our authentication solutions, Click&Buy can quickly find out if a consumer is real or not real. Based on our strong track record of reducing fraudulent payments for merchants Click&Buy reduces losses from theft and piracy," said Chandresh Shah, VP Sales & Marketing. "We will continue to develop more and more products that will help merchants securely reach consumers who buy digital goods and services."

Click&Buy, an ePayment service that gives consumers easier access to online digital and paid content, such as games, music, magazines, newspapers & other online content as well as services such as online communities, dating services, chats, blogs, etc, allows merchants to sell globally online without being charged high fees, and gives consumers the choice to pay for online content through phone billing, credit cards, debit cards, cash or other means of their choosing using local languages and currencies. Click&Buy is the safe alternative for merchants, reducing online fraud and increasing market reach and revenues. Major clients include Apple iTunes, which uses Click&Buy to distribute its service throughout 14 European countries and the UK, Kiplinger, iVillage, The Independent (UK), Discovery Channel and Disney's Toontown (UK) online.

About Click&Buy LLC

Click&Buy LLC is a joint venture between Billing Concepts, Inc. of San Antonio, TX and Webpay International AG, headquartered in Zug, Switzerland. The company helps major companies from all over the world increase their digital content and service revenues and reduce fraud problems. Besides providing services directly to merchants, Click&Buy has established licensing agreements with telecom companies, including British Telecom, Swisscom and Telmex. Over five million consumers and 4,000 online merchants are successfully using Click&Buy in fifteen countries worldwide. For more information about Click&Buy, log on to the website at http://www.clickandbuy.com/.

Click&Buy LLC

CONTACT: Stuart Ginsberg, Click&Buy LLC, +1-917-374-3788,stuart.ginsberg@clickandbuy.com

Web site: http://www.clickandbuy.com/

Source: PRNewswire

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