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Microsoft Awards Partner Certification to WebTrends; WebTrends Recognized for Web Analytics Expertise and Its Flexible, Market-Leading Solutions

Posted on: Wednesday, 2 November 2005, 09:00 CST

WebTrends Inc., the global web analytics leader, today announced that it has been accepted in the Microsoft Certified Partner Program. WebTrends is currently the only organization dedicated to web analytics to achieve Certified Partner status. As a Certified Partner, WebTrends(R) web analytics solutions will be showcased with a group of select, independent software vendor (ISV) solutions for Microsoft SharePoint Products and Technologies.

By leveraging WebTrends(R) 7, the industry's most award-winning web analytics solution, with Microsoft SharePoint Products and Technologies, customers can maximize the productivity of their employee and partner portals and intranets and extend the value of the SharePoint platform. WebTrends 7 enables customers to analyze, understand and optimize how visitors use these web properties to perform tasks and access content and applications, resulting in productivity and efficiency gains. WebTrends is unique in the web analytics industry since its flexible architecture enables customers to analyze and maximize all corporate web initiatives, from customer-facing web sites to internal portals, intranets and extranets.

WebTrends was selected for the Certified Partner Program because of its market-leading expertise in web analytics and its advanced product features that work with Microsoft solutions. For example, WebTrends SmartReports(TM) for Microsoft Office Excel 2003 offers companies the ability to combine web analytics information in Excel with other data sources, such as campaign cost or product cost information, in order to determine the return on investment of an organization's merchandizing and marketing efforts. In addition, WebTrends SmartView(TM) is a browser plug-in that overlays web metrics directly on top of a web page viewed in Microsoft Internet Explorer. Marketers can now see how discrete visitor segments, such as new vs. repeat buyers or other custom segments, interact with different page layouts, calls to action, offers and creative, and conduct targeted optimization efforts to boost segment conversion.

"WebTrends' selection as a Certified Partner underscores our dedication to provide the highest quality web analytics solutions in the market. We're honored to be included in the program," said Greg Drew, president and CEO, WebTrends Inc. "WebTrends solutions for Microsoft(R) Office SharePoint(R) Portal Server 2003 and Excel 2003 empower mutual customers to accelerate their ROI across all enterprise online initiatives, including customer-facing and also employee, supplier and partner-facing initiatives which can be just as strategic."

SharePoint Portal Server 2003 enables enterprises to develop an intelligent portal that seamlessly connects users, teams and knowledge so people can leverage relevant information across business processes to help them work more efficiently. SharePoint Portal Server 2003 provides an enterprise business solution that integrates information from various systems into one solution through single sign-on and enterprise application integration capabilities, and provides flexible deployment options and management tools. It facilitates end-to-end collaboration by enabling aggregation, organization and searching for people, teams and information. SharePoint Portal Server 2003 also enables users to quickly find relevant information through customization and personalization of content and layout in the portal as well as and audience targeting.

"WebTrends' proven web analytics expertise and sophisticated product features that leverage Microsoft technologies have earned them the designation as a Microsoft Certified Partner," said Seth Patton, Group Product Manager in Microsoft's Information Worker marketing group. "We're pleased to welcome WebTrends into the partner program, and look forward to communicating the advantages of using WebTrends with SharePoint Products and Technologies and the Microsoft Office System to our sales organization, partners and customers."

About WebTrends

Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. For more information, visit www.WebTrends.com.

WebTrends, WebTrends On Demand, WebTrends SmartView and WebTrends SmartReports are trademarks or registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.

Source: Business Wire

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