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Action Engine Executives Speaking Worldwide at Mobile Events; Wireless Content and Services, Browser Versus UI, and the Future of Mobile Entertainment Among the Topics Presented

Posted on: Wednesday, 2 November 2005, 09:00 CST

Shattering the mobile usability barrier, Action Engine Corporation, the mobile application platform leader, today announced that several of its senior executives have been selected to speak at industry events around the world, including:

Mobile Technology 2005 in Palm Springs, California, on November 7-9

Steve Roberts, chief product officer at Action Engine, will be speaking on the "Wireless Content and Services" panel at 10:15 a.m. on Wednesday, November 9th at the Mobile Technology 2005. Roberts will present:

-- Current consumer reactions to mobile data services

-- What has/hasn't worked with operator launches of data services

-- How subscribers can access and operate mobile content without suffering through hundreds of keystrokes and painful between-click waits

-- Predictions for achieving widespread adoption of mobile data services

Informa's Mobile Application Platforms and OS in Vienna, Austria, on November 8-10

Mike Kent, vice president of EMEA at Action Engine, will participate in a debate on "Contracting and Comparing Methods of Content Provision: Browser versus UI" on November 10th at 12:10 p.m. at Mobile Application Platforms and OS. Among the topics to be debated:

-- The UI/Browser as a key means of customizing the handset

-- Raising ARPU -- Is push or pull of content more effective?

-- Operator and third party branding through the MMI -- a consideration of the opportunities offered by both the UI and browser

Mobile Entertainment Market (MEM) Asia in Singapore on November 9-10

Jim Souders, vice president of North America and Asia Pacific at Action Engine, will present a session on "The Future of Mobile Entertainment" on November 10th at 4:20 p.m. at MEM Asia. Souders will discuss:

-- What can operators do differently to drive mass adoption of mobile data services in the future?

-- Insights into what has worked for Smart Communications

Fierce Wireless Webinar -- Listen to the recent broadcast at http://fiercemarkets.breezecentral.com/p74965367/

Ted Wugofski, chief technology officer at Action Engine, and recognized mobile analyst, Elliott Drucker, explore the following topics:

-- Mobile Data Services Challenges

-- Operator Case Studies -- What's Working / What Isn't?

-- Step to Achieving the Elusive ROI in Mobile Data Services

-- Lessons Learned: Drucker's 7 Rules of Mobile Data User Experience

Wireless Expo 2005 online tradeshow on November 17

Action Engine will be participating in the Wireless Expo 2005 online tradeshow, featuring a wide range of exhibits along with a comprehensive conference program devoted to emerging technologies. The complete conference program includes separate tracks devoted to Networks and New Media -- with a total of eight different sessions featuring expert panel discussions and live audience Q&A. To visit the Action Engine booth, show attendees are required to register at www.wirelessexpo.net.

Action Engine has just released the newest version of its ground-breaking Mobile Application Platform and signed new customers, including Sprint PCS, Optus, and others. At several of the events above, Action Engine will be demonstrating how wireless users can improve their mobile experience with 80% fewer key strokes and 20x faster response times.

About Action Engine

Winner of the Fierce 15 of 2005 and Mobile Star Awards, Action Engine Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive, and personalized applications that create an addictive user experience. The company's software has been deployed by a robust list of global wireless operators that include Sprint PCS, Optus, Orange SA, O2, and SMART Communications, Inc. Additional information is available at +1(425) 498-1500 (Americas/AsiaPac), +44 (0) 1628 509088 (UK/EMEA), info@actionengine.com and www.actionengine.com.

Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.

Source: Business Wire

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