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Local Search Resellers Hype WebVisible(TM) Click Audit

Posted on: Wednesday, 2 November 2005, 12:00 CST

SME Global Solutions, Inc., the leading provider of local online advertising products & services, announces the completion of a third-party independent audit of its WebVisible keyword search service, performed by ARC Research.

Results of the audit revealed 100% accuracy in the click recording and reporting of WebVisible's keyword search process.

The audit was designed to provide all constituents with independent validation of the accuracy of the entire keyword search process. SME Global Solutions is the first, and currently the only, keyword search aggregator that is providing third party validation of service delivery.

"We wanted to provide our resellers with a badge of authenticity, so that they can stand before their local advertising customer, and explain with confidence that the clicks being purchased are authentic and filtered of any known fraud," said SME Global Solutions CEO, Kirsten Mangers.

ARC Research matched the number of clicks reported on SME Global Solutions' May 2005 email report with the account level report of monthly click activity drawn from SME Global Solutions' proprietary Geneva Software, and reports for individual campaigns maintained on search partners' websites or via files downloaded by the search partners that contained daily click logs.

"ARC Research applauds WebVisible for having the foresight to utilize a third-party entity to audit the marketing data they publish for their clients. This level of transparency sets a standard for the keyword search industry," said ARC Research's Vice President of Marketing & Sales, Mindy Miraglia.

About WebVisible(TM)

WebVisible's local advertising products & services, sold by the local ad sales professionals of yellow pages, newspapers and online marketers, bring visibility to millions of local business websites that would otherwise be lost in a vast Internet landscape. The WebVisible service suite includes local search, locally targeted banner advertising, eCRM, and Click-to-call services. In addition, the WebVisible service provides a web based proprietary order entry and campaign reporting application, affording easy self-management of order input, processing and reporting.

The service supports local resellers with sales training, product positioning and merchandising to increase reseller's product line, revenue, and consumer loyalty.

A service of SME Global Solutions (incorporated in September 2001), WebVisible evolved in 2005 as a collective of local market professionals with more than 150 years experience in local market advertising and product development. The service is sold by Fortune 500 companies including Bell Operating Companies, newspaper publishers and ISP's worldwide.

SME Global Solutions, Inc. is a privately held company with funding from Redpoint Ventures.

WebVisible, A Service of SME Global Solutions, Inc. is headquartered in Irvine, California with offices in Atlanta, Georgia.

For more information, please visit www.webvisible.com or call (949) 502-5757.

About ARC Research

ARC Research is a full service market research firm founded in 1986. ARC provides a wide range of online and offline research services which includes the auditing of marketing related data published by companies. As a third party, ARC brings an objective evaluation which in term translates to data integrity for all constituents. While clients benefit from ARC's vast industry and client experience, every project is approached as a as a fresh new opportunity to raise the bar. A clear understanding of the clients' needs, research objectives, and recommended solutions to meet those needs are a hallmark of ARC's approach. Careful study design and efficient project management are paramount in the process.

For more information about ARC Research, call 908-276-6300.

Source: Business Wire

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