Who's Calling's ClickPath Selected By Leading Search Engine Marketing Firms
Posted on: Monday, 7 November 2005, 09:00 CST
KIRKLAND, Wash., Nov. 7 /PRNewswire/ -- Who's Calling, a leading provider of customer intelligence, announced today that its ClickPath solution has been selected by 4 of the industry's leading search engine marketing firms (SEMs). ClickPath enables SEM firms to track the effectiveness of their clients' online advertising and keyword search campaigns through offline data analytics. By capturing the phone calls generated from online marketing campaigns ClickPath provides SEM firms with the industry's first offline call tracking solution.
SEM firms currently using ClickPath include BKV, iProspect, ResponseMine, and WebSourced, Inc.
ClickPath's flexible API and user interface allows SEM firms to utilize integrated data into their own tracking systems or provides a full featured hosted application as a service. ClickPath's proprietary, patent pending technology dynamically inserts a unique telephone number into each webpage as the user browses within the site. Once the user picks up the phone and dials the unique number being displayed this technology matches that action back to the specific keyword or online advertisement that generated the offline phone call.
With ClickPath's online and call conversion data SEM firms can optimize their clients' online advertising spend to demonstrate the proof of performance they need to validate their services. SEM firms can also:
* Decrease clients' cost-per-click while providing a higher total number of clicks; * Create or deepen their revenue stream by charging on a cost per call; * Demonstrate proof of performance with on and offline conversion data; * Provide differentiation in a highly competitive industry.
"With call tracking through Who's Calling, WebSourced has a more complete picture of how our clients' customers convert across multiple channels," said Tom Dwyer, vice president, WebSourced. "For clients who drive a large portion of their sales through a call center, we can now accurately determine the origin of those calls, whether they came from paid search, organic search engine optimization, email campaigns, banner campaigns or other traditional media sources. This in turn allows us to help our clients identify huge opportunities for new revenues and cost reductions from previously ineffective advertising channels."
"There is no question that search marketing initiatives are driving offline conversions -- more and more research demonstrates it everyday. As a result, marketers have been crying out for a solution that will enable them to tie offline conversions to their search campaigns," said Fredrick Marckini, CEO and Founder of iProspect. "The ClickPath solution enables iProspect to offer our clients the ability to accurately report on, and attribute telephone conversions that were generated by search marketing. Not only will this improve a marketer's ROI, it will also allow them to make smarter marketing decisions."
"After seeing the results of ClickPath's data SEM firms tell us they were surprised to see how much call volume was directly related to their bid management services," said Stuart DePina, CEO of Who's Calling. "ClickPath gives SEM firms the tools and information they need to make informed decisions for managing their client's advertising campaigns -- and provide an increased measurable return on investment to their clients."
ClickPath offers SEM firms a complete solution including the dynamic number insertion platform, call measurement and monitoring infrastructure and a web analytics interface. Firms have the option of utilizing and co-branding the complete ClickPath Cross Channel Analytics Interface or integrating call conversion data into their own tools. ClickPath provides an array of reports ranging from basic web analytics to detailed reports that include name, address, phone number and call recording.
About Who's Calling
Founded in 1998 and privately held, Who's Calling suite of services and solutions help businesses gain valuable insight about their customers. The company's foundation, built on telephone analytics and analyzing customer phone interactions, has expanded to the web with its new ClickPath solution that bridges the online to offline worlds.
Who's Calling's North American client base encompasses more than 5,000 customers across 50 different industries including: Mazda, AutoTrader.com, Hendrick Automotive, Lasik Eye Centers, Wells Fargo, Audi of America, Mercedes Benz USA, Yellow Book USA, Chicago Tribune, Los Angeles Times, Sears, duPont Registry and Mitsubishi. Visit http://www.whoscalling.com/.
Who's Calling
CONTACT: Laura Truex of Media Strategies for Who's Calling,+1-206-352-6659, lauratruex@qwest.net
Web site: http://www.whoscalling.com/
Source: PRNewswire
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