Offermatica Opens New York Office
NEW YORK, ad:tech 2005, Nov. 7 /PRNewswire/ — Offermatica(TM), a leading provider of on-demand testing and optimization services, today announced it has expanded its national leadership with the opening of a New York office. The new office will allow San Francisco-based Offermatica to better serve new and existing clients based in the Northeastern United States, as well as work more closely with its world-class interactive agency partners including Fathom Online, DigitalGrit and WPP Outrider.
“Testing and optimization is being embraced by consumer brands, direct marketers and interactive agencies as the quickest way to maximize revenue from their online advertising spend,” said Matthew Roche, CEO of Offermatica. “New York is the heart of the advertising universe, so it makes sense that we’ve seen the fastest adoption come from clients and partners in the region. Offermatica is now on the ground to work even more closely with leading agency partners and online marketers who have a stake in waking up their ad spend.”
The New York office will be led by General Manager Scott Samios, who joined Offermatica after heading up marketing solutions at Optimost. Samios will bring his deep expertise in business development and product marketing to Offermatica, building new client relationships and channel partnerships in the Northeast. An entrepreneur with a drive for creating cutting-edge technologies, Samios has founded, built and sold two technology companies in the last five years.
“The New York area is a hotspot for interactive marketing, and Offermatica has the tools agencies and marketers need to build compelling campaigns based on real customer response,” said Scott Samios. “My goal will be to help our customers boost revenues and at the same time improve the customer experience — from the first click on an ad through to the final sale on the shopping cart page.”
Offermatica enables consumer brands, direct marketers and advertising agencies to slash customer acquisition costs by optimizing online campaigns. For the first time, marketers can test how consumers respond to real-time changes in site content, such as pricing, promotions and product positioning, without requiring any IT involvement. With Offermatica, companies are able to change key site elements across multiple pages to support their advertising strategies.
About Offermatica
Offermatica provides on-demand marketing services, including testing and site optimization, that allow marketers to maximize revenue from their online advertising spend. Marketers are now able to test their best ideas — using simple methods like A/B split tests or more sophisticated multivariate approaches — without requiring site development. Companies like Accenture, E-LOAN, PETCO Animal Supplies and Restoration Hardware can dramatically increase the ROI from their online ads, email campaigns and PPC listings with Offermatica’s on-demand testing and optimization service. The company is privately held with funding from Accel Partners, Baker Capital and Meritech Capital Partners. For more information, visit http://www.offermatica.com/.
NOTE: Offermatica is the trademark of Offermatica, Corp. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated
Offermatica, Corp.
CONTACT: Emily Brady, +1-650-692-6107, or emily@bradypr.com, or AnnaJarrard, +1-510-521-4830, or anna@bradypr.com, for Offermatica
Web site: http://www.offermatica.com/