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Starting Today, the Largest Paid Subscription News Site Opens Its Doors to Nonsubscribers for One Week

Posted on: Monday, 7 November 2005, 12:00 CST

The Wall Street Journal Online, the largest paid subscription news site on the Web, is free this week for nonsubscribers as part of its "Open House" campaign that was announced in October. The goal of the Open House, which runs today through Nov. 12, is to drive new subscriptions by exposing thousands of new readers to the Online Journal's content and to create unique advertising opportunities for the site. And, as part of last month's announcement, blue-chip advertisers, including Sprint, Charles Schwab, Chase Bank USA NA and Cingular Wireless, will sponsor different days of the Open House.

This week, nonsubscribers will be able to access the entire site and sample its many online features and editorial content--with no subscription or registration required. Also, the Online Journal now features a 90-day archive, which users can access this week to retrieve and view columns and articles by their favorite Wall Street Journal and Online Journal writers, including Terri Cullen's "Fiscally Fit"; Walt Mossberg's "Personal Technology"; Sue Shellenbarger's "Work & Family"; Tara Parker-Pope's "Health Journal"; Pulitzer Prize winner Joe Morgenstern's "Film Review" and John Brecher and Dorothy Gaiter's popular "Tastings", among others.

This week, as always, the Online Journal will run features that pertain to the particular interests of its readers. For example, Monday's Online Journal will include "Eyes On The Road" by Joseph B. White, the Journal's Detroit bureau chief, who explains how the auto industry's efforts to curtail discounts are hurting sales; "Real Time" by Jason Fry, on how a band decided to make its most recent album completely free, and what that means for the music industry; and the Zogby Interactive Poll which looks at the latest trends in Senate and gubernatorial races across the U.S.

The following are some of the online-only features and editorial content that nonsubscribers will be able to sample the week of the Open House:

-- Breaking news and up-to-the-minute coverage.

-- Interactive graphics and feature articles that provide more depth on key topics, so readers understand the big stories better.

-- Online columns and discussions, including online polls and roundtables, from some of the Journal's most esteemed writers, including Scott McCartney, David Wessel and Pulitzer Prize winner Joseph B. White.

-- Personal finance tools, such as money work sheets, calculators and rate centers that assist in managing finances in the Personal Journal section.

-- The content of the global Wall Street Journal, including The Wall Street Journal Europe and The Wall Street Journal Asia.

-- In-depth research on U.S. public companies, including earnings data, historical stock quotes, executive biographies, insider holdings and transactions, and live audio from analysts' conference calls.

-- Ninety (90) days of Journal archives not available on the free Web.

"We are very excited to open up our site again this year to showcase our amazing set of features and the great value of the Online Journal," said Todd Larsen, president, Consumer Electronic Publishing, Dow Jones & Company. "We are confident that users who visit the site during the Open House will realize that the Online Journal offers in-depth, real-time news and information, as well as award-winning analysis and content that can't be found anywhere else on the Web."

As a sponsor, advertisers will own most of the site's impressions that day. In addition, beginning today, these advertisers are integrated into the Open House promotion, which includes advertising running in Dow Jones outlets, such as The Wall Street Journal, MarketWatch and Barron's magazine.

To visit the Open House or to sign up for the contest, visit the homepage of the Online Journal at http://www.wsj.com.

About The Wall Street Journal Online

The Wall Street Journal Online at WSJ.com, published by Dow Jones & Company (NYSE: DJ; www.dowjones.com), is the largest paid subscription news site on the Web. Launched in 1996, the Online Journal continues to attract quality subscribers that are at the top of their industries, with 764,000 subscribers world-wide as of Q3, 2005.

The Online Journal provides in-depth business news and financial information 24 hours a day, seven days a week, with insight and analysis, including breaking business and technology news and analysis from around the world. It draws on the Dow Jones network of more than 1,800 business and financial news staff--the largest network of business and financial journalists in the world. The Online Journal also features exclusive content, including interactive graphics on business and world news, and online-only columns about the automotive industry, technology, personal finance and more.

The Online Journal offers two industry-specific editions: the award-winning Health Industry Edition and the Media & Marketing Edition. The Health Industry Edition offers authoritative analysis, breaking news and commentary from top industry journalists. The Media & Marketing Edition is designed for professionals in the advertising, marketing, entertainment and media industries. Subscribers to both online editions also get access to the full content of the Online Journal.

In 2005, the Online Journal was awarded a Codie Award for Best Online News Service for the second consecutive year, and its Health Industry Edition was awarded Best Online Science or Technology Service for the third consecutive year. In 2004, the Online Journal received an EPpy Award for Best Internet Business Service over 1 million monthly visitors.

The Wall Street Journal Online network includes CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com.

Source: Business Wire

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