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American Airlines Launches 'Keeping Up With Jenkins' AAdvantage Miles Promotion

Posted on: Monday, 7 November 2005, 12:00 CST

FORT WORTH, Texas, Nov. 7 /PRNewswire-FirstCall/ -- Based on an American brand advertising TV spot, American Airlines has launched an online promotional campaign featuring the mythical road-warrior "Jenkins" -- a hard working, fast-moving business traveler.

In his quest to stay on top of his business game, Jenkins uses American Airlines to keep him "ahead of the curve" and in front of his clients. Through engaging stories and trivia questions, featuring Jenkins and his travels, participants learn about low prices, convenience, and travel services such as AAdvantage, Admiral's Club and AA.com, services and value that today's business traveler requires.

Access to the "Keeping up with Jenkins" promotion is through AA.com, where banners and "click through" icons will direct visitors to the promo site. Completing a registration form will allow participants to follow Jenkins' journey, uncovering clues to play the trivia game and providing a chance to instantly win daily prizes, including a set of Bose(R) QC2 headphones, an Admiral's Club(R) two-day pass, a InterContinental(R) Hotels 3-night stay and an Avis(R) one week car rental. Registration also automatically enters visitors into a random drawing to win one of 20 Grand Prizes of 50,000 AAdvantage miles. For complete details as well as promotion rules and prizes, visit http://www.aa.com/jenkins .

About the AAdvantage Travel Awards Program

The American Airlines AAdvantage(R) program, which began in 1981, is the original and now the largest travel awards program, with more than 50 million members. Members currently can earn miles with more than 1,500 participating companies. In 2004, members redeemed approximately 129 billion miles to claim in excess of 4 million awards to more than 850 AAdvantage program award destinations worldwide. For more information and a listing of AAdvantage program participating companies, visit http://www.aa.com/aadvantage .

About American Airlines

American Airlines is the world's largest airline. American, American Eagle and AmericanConnection(R) serve 250 cities in over 40 countries with more than 3,900 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(SM) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 600 destinations in over 135 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation . AmericanAirlines, American Eagle, AmericanConnection, AA.com and AAdvantage are registered trademarks of American Airlines, Inc.

AmericanAirlines(R) We know why you fly(SM) Current AMR Corp. releases can be accessed on the Internet. The address is http://www.aa.com/

American Airlines, Inc.

CONTACT: Billy Sanez, Corporate Communications of American Airlines,Inc., +1-817-967-1577, or corp.comm@aa.com

Web site: http://www.aa.com/http://www.aa.com/jenkinshttp://www.aa.com/aadvantage

Source: PRNewswire-FirstCall

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