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Webinar Resources Expands Interactive, On-Demand Presentation Delivery With Real-Time Analytics Transfer to Salesforce.Com

Posted on: Tuesday, 8 November 2005, 09:00 CST

Webinar Resources, a leading professional services company offering Web-enabled interactive, on-demand presentation delivery, is announcing an exciting addition to their Webinar for ONE strategy - LeadOn Now.

LeadOn Now is a leads capture solution that automatically updates a Salesforce.com CRM database with data captured during the viewing of a Webinar for ONE on-demand presentation. Powered by Brainshark's interactive, on-demand presentation platform, a Webinar for ONE is a more effective, online alternative to traditional web conferences or webinars. During a Webinar for ONE a viewer can interact real-time, while viewing a voice-enriched, on-demand presentation with live polls, website tours and online media content.

Marketing and Product Management professionals can easily create a Webinar for ONE, embed their company website, flash demonstrations, insert guest authored voice content and launch the presentation as an online campaign. With LeadOn Now, specific viewing indicators are pre-selected and extracted during a prospect's view of a presentation. Viewing indicators filter interested prospects and route prospect viewing data to Salesforce.com creating a new lead record. Sales reps can then follow up with a "warm call" to the qualified prospect.

"LeadOn Now bridges the interactive on-demand rich media content in a Webinar for ONE presentation with the on-demand analytics and customer relations management (CRM) services of Salesforce.com," says Mark Rice, Managing Director of Webinar Resources. "The result is an ideal prospecting tool for effortlessly communicating your marketing message to a large target audience while qualifying leads without a cold call," says Rice. "With LeadOn Now you can filter the buyers from the browsers while they are viewing a presentation," Rice continues. "That is real on-demand customer acquisition," added Rice.

The LeadOn Now customer acquisition solution is currently available. For more information, view the LeadOn Now presentation at: http://www.brainshark.com/webinarresources/vu?pi=131029&tx=press_brsrk

About Webinar Resources:

Webinar Resources provides affordable, customer acquisition solutions that include on-demand rich media presentations, planning and production of live Web seminars (Webinars,) online registration services and rich media marketing communications. Webinar Resources offers customers professional managed services while minimizing the time, effort and expense invested in producing online and on-demand communications and events. For more information, call (866) 470-5849 or visit http://www.webinarresources.com

About Brainshark, Inc.

Brainshark, Inc. is the leading provider of on demand, rich-media solutions that enable companies to communicate business knowledge quickly and consistently. The Brainshark Communications Platform empowers the average business professional to create, manage, and share on-demand presentations that combine voice, text, graphics, and business documents. With its enterprise-class content management, security, and standards-based API's, Brainshark is the choice of global companies to communicate faster and more effectively with their employees, customers and partners. Companies are increasing revenue and reducing cost using Brainshark solutions for sales, marketing, training, and corporate communications. For more information, visit www.brainshark.com.

Source: Business Wire

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