• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Palm Coast Data Selects Exstream Software's Dialogue

Posted on: Wednesday, 9 November 2005, 09:00 CST

www.exstream.com--Exstream Software, Inc. announced today that Palm Coast Data LLC, a fulfillment solutions provider for the magazine publishing industry, has chosen its Dialogue enterprise personalization software to provide a single comprehensive infrastructure for its document creation and fulfillment services. Using Dialogue, Palm Coast Data is reducing development time and speeding time to market for personalized renewal notices, billing statements, change of address orders and other direct-response customer correspondence it provides for more than 300 magazines.

Key drivers in the selection of Dialogue were its design environment, dynamic file import capabilities, and electronic review solution, which Palm Coast expects will shave days off the customer proofing process. Dialogue's easy-to-navigate design interface is paving the way for a reduction in development time by giving staff with varying skill levels the ability to create and prepare page layouts and other applications for production. Its ease of use is also reducing time spent on application maintenance, since personalized documents can now be modified without the need for extensive programming. Additionally, the software's dynamic file import capabilities add to the time-savings by automating the retrieval of images--such as magazine logos, titles and signatures--for "on the fly" insertion at run time.

"We are very impressed with the robustness of Dialogue," said Tim Rued, director of project management for Palm Coast Data. "We were looking for a solution that would grow with us and Dialogue provides a robustness and scalability that makes that possible. It is also very easy to learn and use, which has vastly improved our application development training curve. We have been extremely pleased with the entire experience with Exstream from our initial introduction through the full Dialogue implementation process."

Going forward, Palm Coast Data plans to meet customer expectations for better, faster service by using Dialogue for online exchange and approval of customer communications. This will eliminate the need to manually fax hard copy samples of each application to customers for review and approval, saving time and speeding time to market.

Palm Coast Data's level of excellence in magazine, membership and product fulfillment services is second to none," said Jamie Harris, group vice president at Exstream. "Dialogue is the perfect solution for helping it deliver the high quality service that results in keeping customers 100 percent satisfied. We are very pleased that Dialogue is providing the single platform that fully supports all of Palm Coast Data's personalized document and fulfillment needs."

About Palm Coast Data

Palm Coast Data LLC has been providing fulfillment solutions for the magazine publishing industry since 1984. Palm Coast Data, located in the Florida city of Palm Coast, is one of the largest fulfillment providers in the United States. The bulk of the company's business comes from the publishing industry, with a smaller share coming from membership organizations and product marketers.

About Exstream Software

Headquartered in Lexington, Kentucky, USA, Exstream Software provides a single platform for businesses around the world to create and manage higher quality, fully personalized customer communications of all types for delivery through batch, real-time and interactive channels. Companies in the financial services, insurance, service provider, telecommunications, utilities and other industries benefit by getting communications to market as much as 85 percent faster, reducing document production costs up to 80 percent, and as much as tripling customer response.

For more information about Exstream Software and its market-leading Dialogue enterprise personalization software, visit www.exstream.com, or contact Exstream at 859-296-0600 or info@exstream.com.

All trademarks are the property of their respective owners.

Source: Business Wire

More News in this Category